{"id":665,"date":"2019-10-07T17:13:00","date_gmt":"2019-10-07T17:13:00","guid":{"rendered":"https:\/\/en-gb.twb2b.wpengine.com\/?post_type=blog&#038;p=665"},"modified":"2020-09-30T16:18:52","modified_gmt":"2020-09-30T16:18:52","slug":"the-4-best-ways-to-market-your-salon-to-brides","status":"publish","type":"blog","link":"https:\/\/www.treatwell.ie/partners\/resources\/blog\/the-4-best-ways-to-market-your-salon-to-brides\/","title":{"rendered":"The 4 best ways to market your salon to brides"},"content":{"rendered":"\n<p>With weddings now worth an eye-watering \u00a310 billion per year for the UK economy, it\u2019s hardly a secret how much brides-to-be could be worth to your business \u2013 if you can get them. From scouting out potentials to showcasing the skills of your salon, here\u2019s how to get a bridal party on board.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Head to bridal shows<\/strong><\/h2>\n\n\n\n<p>Usually, businesses found at bridal fairs are there to offer their \u2018stress-reducing\u2019 services to soon-to-be-wed couples. It\u2019s a no-brainer \u2013 if you want to market your hair salon to brides, you should be there too. Get in touch with the organisers, set up a stall with an eye-catching display (prosecco optional) and showcase the skills of your salon. Bring a model \u2013 or a willing staff member \u2013 and get those hair tongs going.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Market smarter (with Pinterest)<\/strong><\/h2>\n\n\n\n<p>Props given for your Instagram, Facebook and Snapchat accounts, but&nbsp;<a href=\"https:\/\/www.pinterest.co.uk\/\">Pinterest<\/a>&nbsp;is where the bridal audience really is. 40 million people a year plan their wedding using this social platform, so pin away. Create an account and upload pictures of your clients (check it\u2019s okay first), then add key hashtags like \u2018wedding planning\u2019 and \u2018bridal hair\u2019, as well as your salon\u2019s location. \u200b<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Hook up with other businesses<\/strong><\/h2>\n\n\n\n<p>Partner with local companies in the bridal business \u2013 think florists, caterers, dress boutiques, \u2013 to share the love, as well as the customers. Whether you arrange to leave some leaflets at the counter for potential clients to pick up, or ask staff to recommend you, you\u2019ll soon widen your net. As the old saying goes, it takes a village to plan a wedding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Advertise some pre-wedding discounts<\/strong><\/h2>\n\n\n\n<p>Free-of-charge consultations are hard to resist for prospective bridal parties, and once they\u2019re in the chair, you can unleash the magic (stellar up-dos and wondrous French manis). Share your offers on social media (#weddings) or just pop a poster up in the salon window, with a full dedicated bridal treatment list already drawn out.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-navy-background-color has-navy-color\" \/>\n\n\n\n<p><em>With Treatwell, you can meet&nbsp;millions of hair and beauty customers looking for treatments online each and every day. Set up discounts with smart pricing, reach a huge new customer-base online and manage your business smoother with our industry-leading salon software, Connect. Join 20,000 salons across Europe.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With weddings now worth an eye-watering \u00a310 billion per year for the UK economy, it\u2019s hardly a secret how much brides-to-be could be worth to your business \u2013 if you can get them. From scouting out potentials to showcasing the skills of your salon, here\u2019s how to get a bridal party on board. 1. Head [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":666,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"From scouting out potential customers to showcasing the skills of your salon, here\u2019s how to go about getting brides-to-be into your salon","_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","saswp_custom_schema_field":""},"categories":[],"tags":[],"target-audience":[19],"class_list":["post-665","blog","type-blog","status-publish","has-post-thumbnail","hentry","target-audience-salon-owners"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 4 best ways to market your salon to brides - Treatwell Business<\/title>\n<meta name=\"description\" content=\"From scouting out potential customers to showcasing the skills of your salon, here\u2019s how to go about getting brides-to-be into your salon\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.treatwell.ie/partners\/resources\/blog\/the-4-best-ways-to-market-your-salon-to-brides\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 4 best ways to market your salon to brides - 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