{"id":707,"date":"2020-06-21T18:48:00","date_gmt":"2020-06-21T18:48:00","guid":{"rendered":"https:\/\/en-gb.twb2b.wpengine.com\/?post_type=blog&p=707"},"modified":"2020-10-05T14:41:50","modified_gmt":"2020-10-05T14:41:50","slug":"5-ways-to-engage-with-your-clients-on-social-if-theyre-self-isolating","status":"publish","type":"blog","link":"https:\/\/www.treatwell.ie/partners\/resources\/blog\/5-ways-to-engage-with-your-clients-on-social-if-theyre-self-isolating\/","title":{"rendered":"5 ways to engage with your clients on online if they\u2019re self-isolating"},"content":{"rendered":"\n

The world is a strange place right now. The global pandemic, COVID-19, has triggered real uncertainty for the hair and beauty industry. We\u2019re here to support you in any way we can and help you make the most out of this downtime. <\/p>\n\n\n\n

As digital channels become ever more important to help you get noticed and connect with new and existing clients \u2013 as well as the wider industry \u2013 you might want to use this time to focus on your business\u2019 social strategy. <\/p>\n\n\n\n

Treatwell\u2019s Digital Strategist, Hollie Heffernan<\/strong>, has pulled together her 5 top tips on how to best engage with your clients on social media \u2013 even if you\u2019re closed.<\/p>\n\n\n\n

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1. You\u2019re the expert \u2013 share the advice only you can give<\/strong><\/h2>\n\n\n\n

Whilst at home, many people will be reaching for DIY hair dye kits and tweezers \u2013 but some things are best left to the professionals. When creating content, think about the problems you can solve through temporary solutions whilst your clients can\u2019t get to the salon. Instead of showing people how to trim their fringe, instead, give them styling tips on how to work an overgrown one. Rather than sharing the best at-home gel mani kits, suggest things clients can do to make their manis last. <\/p>\n\n\n\n

The aim is to show the unique value of your services \u2013 so create content around your area of expertise and own it. Then, when you do open your doors, your clients will come to you first (with their eyebrows still intact).<\/p>\n\n\n\n

2. Try going Live<\/strong><\/h2>\n\n\n\n

There\u2019s nothing like face-to-face time with your clients, but when that\u2019s not an option, live-streamed sessions are a great alternative that allows you to check-in and add value.

Try platforms such as Facebook Live and Instagram Live to spark conversation and answer clients questions. You could also try hosting a demonstration,  a myth-busting session or simply an open Q&A. Whatever you plan, give your followers plenty of notice before you go live \u2013 let them know the time and topic, and tell them to come prepared with any questions. <\/p>\n\n\n\n

Not sure what topic to choose? Ask your community what they\u2019d most like to hear about and let them know you\u2019ll be creating your live session around the most popular suggestions. <\/p>\n\n\n\n

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3. Build a vibrant online community<\/strong><\/h2>\n\n\n\n

You\u2019re putting time and effort into creating content \u2013 you want to make sure it\u2019s seen. When you can\u2019t chat with clients in the salon, consider other communication channels at your disposal. <\/p>\n\n\n\n

Want to send an email to your client base encouraging them to follow you on social? Give them a taste of the kind of content you\u2019re creating and link to existing posts. You can also reach out to loyal clients and existing followers directly via DM or Whatsapp and encourage them to share your page with their friends who might also love your content.<\/p>\n\n\n\n

4. Keep the relationship two-way<\/strong><\/h2>\n\n\n\n

If you have a little extra time on your hands, use it to spark conversations and respond to your clients\u2019 comments and questions. You work hard to build these relationships every day \u2013 it\u2019s important to maintain them, even if you\u2019re not in the salon.

Some clients might be wanting more detailed, personalised advice. If you\u2019re comfortable with it, go the extra mile and give them your WhatsApp number or schedule individual consulting sessions. You\u2019ll be remembered (and loved) for it.

Also, make sure you\u2019re seeking support and advice when you need it \u2013 there are many others in the wider hair and beauty community going through similar experiences. Look out for online groups and forums, to find and offer support and comfort. We\u2019ve created this Facebook group <\/a>for exactly that reason \u2013 it\u2019s open to anyone in the industry. Remember, we\u2019re in this together! <\/p>\n\n\n\n

5. Get your whole team involve<\/strong>d<\/h2>\n\n\n\n

If you have multiple team members and are struggling to engage them during this period of downtime, this is the perfect opportunity to upskill them in social media best practice. There are many free, online courses \u2013 try Hootsuite<\/a> or Later<\/a>. Earlier this year, we also hosted a webinar looking at how social media is changing for businesses in 2020<\/a>.

Hero your team members on social and get them involved in content creation. Think about their unique expertise and how you can use this to enrich your content angles and potentially appeal to wider audiences.<\/p>\n\n\n\n

Want to learn more? Watch our free webinar below:<\/h3>\n\n\n\n
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