Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

How to avoid razor burn, nicks and cuts

5 August 2020 by Beth Ryan

Cleanse and exfoliate First things first, always clean your face first. Use a face wash to remove any impurities and then go in with a light scrub. Skipping cleansing means dirt and dead skin cells can clog your razor and blunt the blade which is a definite shortcut to razor burn, nicks and cuts. The exfoliation helps with ingrown hairs too - it’s a win-win. Prep the … [Read more...] about How to avoid razor burn, nicks and cuts

7 popular men’s haircuts (and what to ask to get them)

1 August 2020 by Beth Ryan

It’s happened to the best of us. In the chair, gown on, scissors ready – then the nerve goes and it’s all just “this, but shorter.” Deciding on a new hairstyle is tough, but knowing how to ask for it is tougher. Don’t let your vocab hold you back. We’ve gathered up 7 popular styles right now and exactly what you need to ask to get them. By Liam Clifford … [Read more...] about 7 popular men’s haircuts (and what to ask to get them)

How to get a natural tan (because holidays might be back on the agenda)

30 July 2020 by Beth Ryan

This is not a drill. Summer holidays might be back on the agenda. And if they're not, well, we’ll be heading immediately to the park – bikini on, playing wave sounds through our headphones, closing our eyes and imagining we’re actually living the island life. Top of the agenda (well, after a Piña Colada tinny), is a tan. So, here’s what you need to know about the best (and … [Read more...] about How to get a natural tan (because holidays might be back on the agenda)

This is the best way to remove hair down there

29 July 2020 by Beth Ryan

It would be dramatic to say that hair removal is the bane of my life, but hair removal is the bane of my life. I wish I was comfortable going au natural, but sadly I’m not – maybe one day, when the pursuit for dolphin-smooth skin becomes too much for me. I’ve tried four different methods of hair removal to see which is the best (or least-awful) for *down there*, to save you the … [Read more...] about This is the best way to remove hair *down there*

#NoMoreNoShows: It’s time to show up for hair and beauty

23 July 2020 by Beth Ryan

#NoMoreNoShows “No shows”, where someone books an appointment but doesn’t turn up on the day, without letting the salon know in advance – have been a problem in the industry for some time. In fact, reports state that 33.7% of people have “no-showed” at some point. Right now, after months of closure and reopening with reduced capacity, the hair and beauty industry is … [Read more...] about #NoMoreNoShows: It’s time to show up for hair and beauty