Fifteen salons across four Tuscan coastal towns, each with verified reviews, visible prices, and instant online booking. Your beauty planning for the Versilia coast, sorted before you land.
Why this guide exists
The salt hits differently in Versilia. It’s not just the Tyrrhenian breeze doing what it does to your hair (and it will), it’s the particular quality of coastal Tuscany, the marble-white peaks of the Apuan Alps catching the light behind a line of colourful beach umbrellas. You are here for the sand, the seafood, the promenade at sunset, the kind of summer that Italy does better than anywhere. And at some point, between the stabilimento and the aperitivo, you’ll want someone good to sort out your nails, your colour, or the fact that sea air and humidity have rewritten your entire look.
The problem is a familiar one. Search for beauty salons in Versilia and you’ll find Italian-language listing pages, Google Maps pins with no context, and the odd forum post from 2019 recommending a place that may or may not still exist. Nothing that tells you which salon is actually worth your time, what it costs, or whether anyone there speaks your language.
This guide covers 15 salons across four towns, from Viareggio in the south to Forte dei Marmi in the north, with stops in Lido di Camaiore, Marina di Pietrasanta, and the Massa coast along the way. Every salon is bookable on Treatwell, every review is from a verified customer, and every price is visible before you commit — because beauty on holiday should require zero detective work.
A note on what you’ll find here (and what you won’t)
This is not a directory dump. It’s not every salon on the coast, and it’s not the result of someone typing “beauty Versilia” into a search engine and listing whatever came up. These are specific salons, chosen for review quality, treatment range, and location, in the towns where visitors to Versilia actually spend their time. Each one has real reviews from real customers, transparent pricing, and online booking that doesn’t require a phone call in Italian. What you won’t find here: hotel spa recommendations with opaque pricing, DIY tips, or anything that requires you to do more than tap a button and simply show up.
What to book, and what it costs
Versilia pricing sits comfortably below Rome or Milan, with the notable exception of Forte dei Marmi, where everything costs a little more (but you probably knew that already).
- Wash, cut and blow-dry (from around €15 for a short cut, €30 for a full restyle): the bread and butter of any coastal stay, especially when salt and humidity have had their way with your hair.
- Gel or semi-permanent manicure (from around €20): beach-proof nails that survive the sand, the sea and the endless rummaging around in oversized beach bags. The most-booked treatment by visitors to this coast.
- Waxing (from around €5 for lip or brow, €20 for a full Brazilian): quick, affordable, and widely available across all four towns.
- Hydrating facial (from around €50): after a week of sun, salt, and factor 30, your skin will appreciate this one.
- Massage (from around €50 for 30 minutes): harder to find in Versilia than you’d expect, but we’ve tracked down the options so you don’t have to spend your holiday doing research.
- Barbershop cut (from around €5 for a fringe trim, €15 for a full cut): Viareggio has one of the highest-rated barbershops in Tuscany.
Exact prices are always visible on each salon profile before you book.
Viareggio: the main event
Liberty architecture along the seafront, fish restaurants by the canal, Carnival floats being built in warehouses the size of aircraft hangars. Viareggio is the biggest and busiest town on the Versilia coast, and most visitors pass through it at least once.
Viareggio has the widest choice of salons on the coast, which makes sense: it’s the town with the longest promenade, the most restaurants, and the nightlife that keeps the coast moving after dark. Whether you’re based here or just passing through for the day, this is where you’ll find the widest choice and some of the strongest review scores on the coast.
The review champion: La Barberia Viareggina Parrucchieri Uomo-Donna
Corso Giuseppe Garibaldi 62, Viareggio
The numbers speak for themselves. La Barberia Viareggina is one of the highest-rated salons in the whole of Versilia, with a near-perfect score from hundreds of verified reviews. On the main Corso Garibaldi, it’s a unisex space run by Gianni Chicca and his team of five, offering everything from a quick fringe trim to a full colour service. The barber side is particularly strong (the name gives it away), and the pricing is notably fair for the quality.
Book: a cut and blow-dry the afternoon before a seafront dinner. Walk out onto the Corso looking sharp and unbothered by the sea breeze.
The colour specialist: Aloha Parrucchieri
Via dei Lecci 69, Viareggio
Open since 2006, Aloha is a hair salon that’s built its reputation on colour work, using ammonia-free Becolor formulas alongside Olaplex for reconstruction. Hundreds of five-star reviews and a perfect rating. The pricing is some of the most accessible on the coast (a blow-dry from €15), which, combined with the quality, explains why locals keep coming back.
Book: a root touch-up and blow-dry if the Tuscan sun has helpfully highlighted what needs refreshing.
The waxing authority: Oltre la bellezza
Via della Gronda 324, Viareggio
If waxing is the mission, this is the address. Oltre la bellezza has one of the highest review counts of any beauty salon in Versilia, and the prices are hard to argue with (lip and brow from €7, full leg from €10). It’s a straightforward, well-run centro estetico that does the basics exceptionally well.
Book: a pre-beach waxing session. Quick, affordable, and one less thing to think about once you’re on the sand.
The beauty all-rounder: Stay Classy
Piazza Giacomo Puccini 15, Viareggio
Right on Piazza Puccini (yes, that Puccini), Stay Classy covers waxing, nails, and facial treatments in one location. The team specialises in Brazilian waxing and semi-permanent nails, with consistently strong reviews across all categories. The location is central and easy to find, and the salon name is, mercifully, already in English.
Book: a semi-permanent manicure and a Brazilian in one appointment. Maximum holiday admin efficiency — two things ticked off your list in under an hour.
The nail specialist: Francesca Miluccio
Via dei Lecci 132, Viareggio
Francesca Miluccio has built a loyal following for nail work, with over two hundred five-star reviews and a reputation for precision. If nails are your thing (specifically reconstruction, gel, and semi-permanent), this is the dedicated specialist. The salon also covers waxing, so you can combine appointments instead of sacrificing another precious beach day later in the week.
Book: a gel manicure that’ll survive every beach day and boat trip you have planned.
The multi-service stop: Face and Body
Via Amerigo Vespucci 167, Viareggio
A solid all-rounder covering manicure, waxing, and body treatments. Face and Body has well over a hundred verified reviews and sits at the quality end of the mid-range. If you want one appointment that covers nails, a quick wax, and a facial consultation, this is the efficient choice.
Book: a manicure and a half-leg wax in a single visit. Holiday maintenance, handled.
The creative pick: Beauty Essence & Tattoo
Via Cesare Battisti 77, Viareggio
Part beauty salon, part tattoo studio. Beauty Essence & Tattoo is the most distinctive concept on this list, offering semi-permanent nails, waxing, and body treatments alongside flash tattoo sessions. It’s not for everyone, but if you’ve been thinking about a small piece of ink (questionable holiday decisions come in many forms) to mark the trip, or you just want good nails from people with an eye for detail, this is the place.
Book: a semi-permanent manicure if you want beauty. A flash tattoo session if you want a permanent souvenir that’s slightly more difficult to lose than a fridge magnet.
The glow-up appointment: MC Beauty Center
Via Aurelia Sud 590, Barù
MC Beauty Center covers brow lamination, semi-permanent nails, and facial treatments, with a particular strength in the details that pull a look together. Nearly a hundred five-star reviews and a team that focuses on finishing touches. If you’re heading to an event or a night out and want everything polished, this is the salon that handles the details, so you never have to think about them.
Book: brow lamination and a semi-permanent manicure the day before something that matters.
What Viareggio gives you
Eight salons covering hair, barbering, nails, waxing, beauty, and even tattoos. The strongest choice on the Versilia coast, with several of Tuscany’s highest-rated salons concentrated in one walkable town. If you’re staying in Viareggio, you’re spoiled. If you’re staying elsewhere but can make the trip, there’s a reason why both locals and visitors keep booking here.
Forte dei Marmi: the polished end of the coast
Designer boutiques behind the pine trees, the Wednesday market where locals hunt for cashmere at half price, beach clubs where the umbrellas are spaced generously and the day beds come with table service. Forte dei Marmi is Versilia’s most exclusive address.
The salon scene in Forte dei Marmi is smaller and more curated than Viareggio’s, which suits the town’s personality. You’re not browsing twenty options here. You’re choosing between a few, each with a distinct offering — quality over quantity, in true Forte style.
The beauty clinique: Alice Beauty Clinique
Viale Ammiraglio Morin 65, Forte dei Marmi
The highest-reviewed salon in Forte dei Marmi, and for good reason. Alice Beauty Clinique, led by Tania Loglisci, goes beyond standard estetica into advanced body treatments and skin work (the salon uses K-Surgery and Toskani products, which tells you the level). Over a hundred verified reviews and a team that personalises every treatment. If you’re looking for the Forte dei Marmi salon experience, this is it.
Book: a hydrating facial after a week of sun exposure. Your skin will thank you by dessert.
The Forte dei Marmi hairdresser: I Polverini
Viale Ammiraglio Morin 22/D, Forte dei Marmi
A modern, professional hair salon on the main drag. Franca and Marcella are the stylists, and the atmosphere is polished without being intimidating. I Polverini covers cuts, blow-drys, and treatments, with pricing that reflects the Forte dei Marmi postcode (a blow-dry from around €50, which is standard here). If you need your hair done in Forte, this is the appointment to book.
Book: a wash and blow-dry before the evening passeggiata. Forte dei Marmi after dark deserves the effort, and so do your holiday photos.
The wellness specialist: Erika Sequeiros Skincare Tuscany
Via Michelangelo Buonarroti, 47B, Forte dei Marmi
A specialist skincare and massage practice with over a decade of experience in Versilia’s best spas. Erika Sequeiros brings an approach that blends Eastern and Western techniques, covering lymphatic drainage, deep-tissue massage, and face gym (ginnastica facciale). This is the closest thing to a proper spa experience in our guide, and the only dedicated massage option on the coast.
Book: a lymphatic drainage massage after a few too many seafood dinners. Wellness that earns its name.
What Forte dei Marmi gives you
Three salons, each distinct: advanced beauty, reliable hair, and specialist wellness. The selection is tighter than Viareggio’s, but the quality matches the postcode. Book here if you’re staying in Forte or if you want a treatment experience that feels as polished as the town itself.
Lido di Camaiore and Marina di Pietrasanta: the beach towns in between
The quieter stretch of coast between Viareggio and Forte dei Marmi. Family-friendly beaches, a Ferris wheel on the Lido promenade, and the Versiliana Park where you can walk under the pines before emerging onto the sand. Pietrasanta, ten minutes inland, is the “City of Artists”, all marble workshops and galleries around a medieval piazza.
The nail artisan: Lilian Almanza – L’Atelier delle Unghie e della Bellezza
Via G. Papini 3, Lido di Camaiore
One of the three highest-reviewed salons in all of Versilia. Lilian Almanza specialises in nail reconstruction and semi-permanent manicures with jewel-style decorations, a specific art form that’s earned her over four hundred five-star reviews. If nails are what you care about most, this may be the best appointment on the entire coast, and the tried-and-tested reviews make a pretty compelling case for it.
Book: a semi-permanent manicure with decorations. The kind of nails people notice while you’re browsing through the menu for your next spritz.
The local estetica: Centro Estetica Primavera
Via Toscana 34, Marina di Pietrasanta
A neighbourhood beauty salon in Marina di Pietrasanta covering semi-permanent nails and basic estetica. It’s smaller and more personal than the Viareggio options, which is part of the appeal. If you’re staying in Marina di Pietrasanta and want something close by rather than travelling to another town, Primavera covers the essentials without turning it into an expedition.
Book: a semi-permanent manicure between the beach and an afternoon exploring Pietrasanta’s galleries. Efficient, as all good holiday plans should be.
What these towns give you
A world-class nail specialist in Lido di Camaiore and a reliable local option in Marina di Pietrasanta. The selection is lean, but if nails are your priority, Lilian Almanza alone is worth the trip. For hair or waxing, Viareggio is just a short bus ride south.
Massa and the northern coast: the quieter end
The northern edge of the Versilia strip, where the beach towns of Cinquale and Montignoso sit in the shadow of the Apuan Alps. Fewer crowds, the marble quarries a short drive away, and the kind of unhurried pace that the rest of the coast has mostly outgrown.
The five-star beauty room: AG The Beauty Room’s
Via della Traversa 20H, Capanne-Prato-Cinquale
The second highest-reviewed salon in the entire Versilia dataset, with hundreds of five-star reviews and a near-perfect score. AG The Beauty Room’s is a serious operation: five treatment rooms, each dedicated to a different service (nails, aesthetics, massage, laser, dermopigmentation). Founded by Arianna Giananti, the salon takes an “enhance, never transform” philosophy that runs through everything from brow work to full-body treatments. This is not a quick beach stop. It’s a destination — the kind of place you book an afternoon around.
Book: a full manicure reconstruction and a connective tissue massage. Worth clearing the calendar and giving yourself an afternoon to reset.
The northern coast hairdresser: Gisella Coiffeur
Via Roma 5, Seravezza
A hair and nails salon in Cinquale covering cuts, blow-drys, manicure, and pedicure. Gisella Coiffeur also offers off-peak discounts through Treatwell, making it one of the best-value options on the coast. If you’re staying in the northern reaches of Versilia and don’t want to travel south for a haircut, this is your salon.
Book: a shampoo and blow-dry at the off-peak rate. Smart holiday spending.
What the northern coast gives you
A genuinely excellent beauty salon that could anchor any zone, and a practical hair option for anyone staying north of Forte dei Marmi. AG The Beauty Room’s alone makes this stretch worth having on your radar.
For expats, remote workers, and long-stay visitors in Versilia
If you’ve rented a place for the season (or you’re one of the growing number of people working remotely from the Tuscan coast), you don’t need a tourist guide. You need a regular place to book without having to think twice. Here are three salons that work for the long haul:
- La Barberia Viareggina (Viareggio): the kind of barber-slash-hairdresser you visit every three weeks. Consistently excellent, consistently priced, on the main corso.
- AG The Beauty Room’s (Montignoso): five treatment rooms and a team that remembers what you booked last time. The sort of place that becomes your beauty base.
- Lilian Almanza (Lido di Camaiore): if nails are your regular appointment, over four hundred reviews confirm you’re in expert hands.
Book once on the app, and every appointment after that takes no more than thirty seconds.
Booking around Carnival and summer season
- La Prima Estate (late June): Versilia’s biggest music festival takes over Parco BussolaDomani in Lido di Camaiore for two weekends of international headliners, 50 metres from the sea. The area books up fast. If you want nails or a blow-dry before the evening sets start, book at least three to four days ahead, especially if you’re aiming for a Saturday evening slot.
- Festival La Versiliana (July to August): Marina di Pietrasanta’s pine-forest park becomes an open-air stage for theatre, music, and talks every summer. The area fills up, especially on headline nights. Book beauty appointments for the same day at least a week ahead, and consider Lilian Almanza in nearby Lido di Camaiore for a pre-show manicure that feels just as polished as the evening ahead.
- Ferragosto (15 August): The Italian national holiday. Many salons close for a few days either side. Check opening hours on each profile and book your appointments before 10 August if you need anything mid-month. Future-you will be very pleased that you did.
- Wedding season (May to September): Versilia is a popular wedding destination. If you’re part of a bridal party, book hair and beauty at least two weeks in advance, three weeks for Forte dei Marmi.
- Summer weekends (June to August): The coast fills up from Friday to Sunday. Book midweek for the best availability, or use the Treatwell app to filter by the next available slot. Spontaneous bookings are still possible, but the earlier you book, the more flexibility you’ll have.
- Carnival (February): Viareggio’s Carnival runs for three weeks, usually in February, with six masked parades drawing over 600,000 visitors. Salons in Viareggio book up during parade weekends. Book at least a week ahead, two weeks if you want a Saturday slot.
How to actually book on Treatwell
Download the Treatwell app and search by town or treatment. You’ll see every salon’s reviews (written by verified customers, not anonymous), the full price list (no surprises at the till), and live availability. Pick a slot, book online, and you’re confirmed. No phone call, no Italian required, no awkward Google Translate conversations at the front desk.
The whole thing takes about thirty seconds once you know what you want. And if you don’t know what you want, browsing by treatment type is the fastest way to figure it out. Versilia’s salon scene is smaller than a big city’s, which means less scrolling and more time actually spent enjoying your holiday.
Passport, tickets, Treatwell. In roughly that order.
FAQs
Not to book. The Treatwell app handles the booking online, so you can see reviews, prices, and available slots without needing to call or walk in. The salon staff will mostly speak Italian, but for treatments that don’t require much conversation (nails, waxing, massage), the language barrier is minimal. For anything more involved (a specific colour request, a detailed facial consultation), having a photo reference on your phone goes a long way.
In summer (June to August), book two to three days ahead for popular salons, a week ahead for weekends. During Carnival in February and around Ferragosto in August, book at least a week in advance. Off-season, same-day booking is often possible.
Semi-permanent manicures and gel nails. Beach holidays and nail appointments go together, and the Versilia coast has several excellent nail specialists, particularly in Viareggio and Lido di Camaiore.
Most salons close on Sunday or Monday (sometimes both). Check the opening hours on each salon’s Treatwell profile before booking. In peak summer, some salons extend their hours, but Sunday remains the most common closing day.
Generally, yes. A blow-dry in Forte dei Marmi starts from around €50, while in Viareggio you can find one from €15. The quality difference isn’t necessarily proportional to the price difference, but Forte dei Marmi salons tend to have a more premium positioning. Exact prices are always visible on each profile.
You can, but factor in travel time. Viareggio to Forte dei Marmi is about 20 minutes by car (longer by bus in summer traffic). The Treatwell app shows each salon’s address, so you can plan a route. Most visitors stick to one town per day.