The Treatment Files

Hair salons have reopened and everyone is going blonde

• Editor's picks

Everyone seems to be going blonde right now. Maybe it’s the arrival of summer, maybe it’s because drastic hair changes have been pretty limited for the past few months while salons were shut, or maybe people just want to have a little fun (something blondes notoriously have more of, apparently) after months indoors. Either way, it’s giving us serious hair envy. Here’s some of our favourites. 

By Beth Ludolf

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Day 1 as a blondie

A post shared by Emily Ratajkowski (@emrata) on

 

Emily Ratajkowski

 

Eternal brunette and mega babe, EmRata, switched it up with a surfer-girl-meets-Sharon-Tate warm, honey blonde. The style is surprisingly low-maintenance too. Well, for a blonde anyway. Dark roots minimise upkeep (and ramp up the effortless cool), while the yellow undertone is far easier to maintain than cool, ashy tones. Bleached hair naturally has a yellow undertone, so it’s just about softening that, with toner or purple shampoo, to a buttery hue. 

 

 

Kaia Gerber

 

When you’re the daughter of Cindy Crawford (the OG supermodel), you can pretty much get away with any hair colour your heart desires. And, Kaia Gerber’s full head of highlights is no exception. The combination of different tones – from platinum to honey and her natural light brown – adds dimension and gives it a more natural, sun-kissed finish. Using the lightest tones at the front of the head creates a halo-effect, brightening the hair.

 

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Winter Is Coming!!!!!!!!!!!

A post shared by ARIEL WINTER (@arielwinter) on

 

Ariel Winter

 

You asked for blonde, and Ariel Winters is giving us blonde. We’re talking full-head-no-roots platinum, baby, with a soft champagne undertone. We’ll toast to that. This colour is no walk in the park, though. Bleaching your hair to this light a shade is seriously damaging and can leave the hair fragile, dehydrated and porous. Regular toner top-ups are non-negotiable – to ward off brassy tones – as are strengthening treatments, like Olaplex.

 

It’s nearly time for salons to reopen (finally). With Treatwell, you can book beauty online at all your favourite salons – simple, hassle-free, and you can do it on the go. Discover amazing salons in your area.

Image credits: Shutterstock, @emrata
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