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Why male facials are luring even bearded men to salons

26 August 2022 by Beth Ryan

Put down the razor: you don’t have to go bare of chin to enjoy a good facial. Many parlours now specialise in facials for men that are designed for both bare-faced and fuzzy complexions. Plus, if your beard’s become a semi-permanent part of you and you’re on the brink of welcoming small animals to the nest, it might need a bit of TLC.

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    1 IT'LL HYDRATE HIDDEN SKIN

    The skin beneath your beard may be out of sight and out of mind, but it can get dry and scaly. Without using a magnifying glass and a torch, you might struggle to give it the moisture it needs yourself. A salon treatment will open your pores and let them soak up hydration faster.

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    2 IT CAN REDUCE PATCHINESS

    The dream might be a full, even beard – but the reality might be patchy hair that grows where it wants, when it wants. Manly facials tackle this by using massage and products that help to stimulate your follicles. You may not sprout a Zeus-worthy beard right away, but the treatment will give it a headstart.

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    3 IT REVITALISES YOUR COMPLEXION

    A typical masculine facial nourishes the naked parts of your face. Exfoliants like glycolic acid get rid of dryness and dirt and peel away layers of dead skin. And none of us, not even if you’re a baby-faced Justin Bieber lookalike, are going to say no to a fresher complexion.

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    4 THEY MIGHT THROW IN A SHOULDER MASSAGE

    To cap it all off most salons finish with a chest and shoulder massage, which feels a bit like an angel has flown down from heaven and answered all your prayers. Massage reduces blood pressure, so although your beard will (obviously) look like a warrior’s, you’ll feel as serene as a Buddhist monk.

    With Treatwell, you can book beauty online at all your favourite salons – simple, hassle-free, and you can do it on the go. Click to discover amazing salons in your area.


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