The anticipation's probably the worst bit. It's not 100% pain free, but it's bearable. And with hot wax and strips the pain's over in a flash – it only takes a fraction of a second for each brow. If you've got a really low pain threshold, you can use a numbing cream before you go. And buy chocolate when it's over to reward yourself for being extra brave.

Not really – although it's best not to wear brow make-up to your appointment. Also, if you're particular about the shape, have an idea of the look you want so you can tell the therapist. If you're new to the world of brow waxing and you haven't the foggiest, that's fine too. Your therapist will be able to suggest what kind of shape you should go for – they're trained to know what suits your face shape.

Probably a little – but that's normal. The skin around your eyes is super sensitive, so it's expected that the skin turns a bit pink. This usually goes down by itself after an hour or two, but you can speed it along with a post-wax skin soother if you're headed straight out.

Hairs need to be long enough to be picked up by the wax strips, so leave about three weeks between appointments. In the meantime you can keep on top of any naughty little roots bursting forth with a pair of trusty tweezers.

It's minimal. Use a gentle moisturiser to soothe the skin beneath your brows. Feel free to put on makeup afterwards, or go barefaced – whichever you prefer.

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