You’ve heard of minimalism, now it’s time for ‘skinimalism’, the natural, glowy skin trend we’re loving

February 9, 2021 / Editor's picks

Like all great beauty trends, we stumbled across this one on the Internet. Not Reddit or TikTok this time, but Pinterest. Skinimalism is an ultra-natural, skincare-cum-make-up routine. Think Glossier vibes – effortless, cool, fresh and paired back. Here’s how to hop on the trend.

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