There’s a lot of choice, we feel you. For hair that’s been chemically damaged (bleach gang), Jake suggests protein-rich formulas, “look for masks that mention strengthening or repairing benefits”. For hair that is naturally dry, or has been mechanically damaged (through heat-styling), he suggests moisturising masks.
All your at-home hair mask questions answered (by a professional)
I’m calling it guys, haircare is the next skincare. We’ve been obsessed with hyaluronic acid for ages, but now it’s all about hair masks, heat-free curls and silk scrunchies. You heard it here first. So, in the name of our new passion, we asked Jake Unger, Head of Education at HOB salons all about hair masks and how to get the most out of them.
By Beth Ludolf