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How can I maximise the benefits of a hair mask?
According to Jake, there are a few tricks you can do after applying too. He suggests wrapping the hair in a towel-turban using a hot towel that’s been on the radiator, “the heat will help the mask to penetrate deeper into the hair shaft so it's extra effective, wrapping the hair in cling film and then a hot towel will really amp this up”.
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