The Treatment Files Blog

Beauty. Hair. Life.

Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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It’s official, pink hair is the coolest trend to come out of lockdown

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Remember when toilet roll was the biggest trend of lockdown? Those were dark days. Thankfully, it’s been dethroned (pun not intended) by something much cooler – pink hair. It’s everywhere. Our Instagram feeds are full of celebrities and other very-cool people (girls and guys) sporting pink hair. I mean, if it’s good enough for Dua Lipa and Sarah Michelle Gellar. If you’ve … [Read more...] about It’s official, pink hair is the coolest trend to come out of lockdown

All your at-home hair mask questions answered (by a professional)

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I’m calling it guys, haircare is the next skincare. We’ve been obsessed with hyaluronic acid for ages, but now it’s all about hair masks, heat-free curls and silk scrunchies. You heard it here first. So, in the name of our new passion, we asked Jake Unger, Head of Education at HOB salons all about hair masks and how to get the most out of them. By Beth Ludolf … [Read more...] about All your at-home hair mask questions answered (by a professional)

We asked an expert why we’re breaking out in isolation

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Considering the fact you haven’t worn makeup in weeks, the countless hours you’ve dedicated to your skincare routine and – not to mention – the drop in air pollution, you’d think your skin would be looking better than ever. So, why are you still breaking out? The answer is probably stress (unsurprising really, there is a literal global pandemic after all). We spoke to Tracey … [Read more...] about We asked an expert why we’re breaking out in isolation

10 things to know before waxing your bikini line at home

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So, you were going to leave your bikini wax to the pros but then lockdown got extended for another 3 weeks and the prospect of DIY started to look a bit more appealing (ok, maybe ‘appealing’ is a bit of a stretch). We get it, one does not simply do their own bikini wax, it takes preparation – mental preparation, mainly, but these tips will help too. Whether you’re just … [Read more...] about 10 things to know before waxing your bikini line at home

This is what happens to your skin when you stop wearing makeup

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If you’d told me last year that I would soon derive immense pleasure from completing a 1000-piece jigsaw puzzle, I would have laughed in your face. Then 2020 happened. Isolation is testing (at the best of times) so learning to find joy in small things can be helpful for your mental health. Take not wearing makeup every day, for example – it’s basically a financial savings … [Read more...] about This is what happens to your skin when you stop wearing makeup