Galentine’s Day is the February 13th celebration of friendship and unapologetic self-care (aka your squad’s official excuse to rebel) But here's what that actually looks like: not the Galentine's where bottomless prosecco is the main event and your phone eats first. We're past the 'Instagram filler' era. Let's call it intimacy 2.0 - transformative head spa sessions, … [Read more...] about Galentine’s Day: The guide that actually gets you
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- Miryam Amer
Miryam Amer - Brand Content Manager, Treatwell
Miryam Amer is a storyteller who writes like she’s got somewhere to be – sharp, unapologetically bold, and bored of beige. Always with a POV in mind.
As Brand Content Manager at Treatwell, she shapes what we say as a brand and how it shows up across 15+ markets – ensuring alignment while protecting local nuance and authenticity.
A journalist turned brand storyteller, she’s gone from fashion radio and glossy mags (TELVA) to government comms (Ministry of Industry) and corporate strategy (Telefónica/O2).
She’s evolved from Spanish copywriter to global Brand Content Manager – helping shape campaigns that move numbers and hearts. Before Treatwell, she helped launch 10+ Silicon Valley start-ups – blending PR, content, and culture to make innovation feel human (and a little cooler).
Her work lives where culture, rebellion, and commercial sense collide – where brands stop playing it safe and start sounding relatable.
“My favourite superpower? Writing. I can fly.”