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Miryam Amer - Brand Content Manager, Treatwell

Miryam Amer is a storyteller who writes like she’s got somewhere to be – sharp, unapologetically bold, and bored of beige. Always with a POV in mind.

As Brand Content Manager at Treatwell, she shapes what we say as a brand and how it shows up across 15+ markets – ensuring alignment while protecting local nuance and authenticity.

A journalist turned brand storyteller, she’s gone from fashion radio and glossy mags (TELVA) to government comms (Ministry of Industry) and corporate strategy (Telefónica/O2).

She’s evolved from Spanish copywriter to global Brand Content Manager – helping shape campaigns that move numbers and hearts. Before Treatwell, she helped launch 10+ Silicon Valley start-ups – blending PR, content, and culture to make innovation feel human (and a little cooler).

Her work lives where culture, rebellion, and commercial sense collide – where brands stop playing it safe and start sounding relatable.

“My favourite superpower? Writing. I can fly.”

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The complete guide to mullet hairstyles: cuts, styles, and how to rock the look

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You've seen it on your Instagram feed, on K-pop idols and probably on at least one person at your local. Yes, the mullet is back – and this time, it's not a punchline. Whether you're after nostalgic vibes or want to make a fresh statement, this iconic cut has evolved into a surprisingly versatile option. The question isn't whether to get one, it's figuring out which version … [Read more...] about The complete guide to mullet hairstyles: cuts, styles, and how to rock the look

Skin burnout, breakouts and bare-faced truths: Mollie Burdell and Dr. Shireen on what your skin is trying to tell you

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Inside Clinic Ten in the heart of London, SheerLuxe’s Mollie Burdell lies back as facialist Lana works a suction wand across her face - extracting, hydrating, sculpting - all while Mollie keeps up a remarkably candid conversation about hyperpigmentation, hormonal breakouts, postpartum skin and why her husband always knows when she’s been in the bathroom too long. Joining her … [Read more...] about Skin burnout, breakouts and bare-faced truths: Mollie Burdell and Dr. Shireen on what your skin is trying to tell you

Spring 2026 Beauty Trends: The Hair, Nails, and Brows Worth Booking This Season

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From Bambi nails to butterfly cuts and manga lashes – here’s every trend you need to know about (and where to book them). New season, new obsessions Spring has a way of making everything feel possible. New hair? Absolutely. Nails that actually match your personality? Overdue. A brow shape that doesn’t require ten minutes of pencilling every morning? Sign us up. Every … [Read more...] about Spring 2026 Beauty Trends: The Hair, Nails, and Brows Worth Booking This Season

The Spring Facial Edit: 11 treatments your skin has been waiting for

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Your skin survived winter. Barely. Here are the 11 professional facials - from Hydrafacials to microneedling - that will actually bring it back, and have it looking so good you'll want to rebook before you've even left the salon. Your skin needs a spring reset (and your bathroom shelf can’t do it alone) Can we just acknowledge what winter actually does to a face? The … [Read more...] about The Spring Facial Edit: 11 treatments your skin has been waiting for

Facial acupuncture: complete guide to benefits, how it works & what to expect

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Tiny needles, big glow. Facial acupuncture creates micro-stimulations that wake up your collagen, smooth fine lines, and firm your skin - no chemicals, no drama. If injectables feel a bit too clinical for your vibe, you’re not alone. Facial acupuncture is the ancient-meets-modern treatment that is the holistic alternative to Botox everyone’s talking about. Think of it as … [Read more...] about Facial acupuncture: complete guide to benefits, how it works & what to expect