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Miryam Amer - Brand Content Manager, Treatwell

Miryam Amer is a storyteller who writes like she’s got somewhere to be – sharp, unapologetically bold, and bored of beige. Always with a POV in mind.

As Brand Content Manager at Treatwell, she shapes what we say as a brand and how it shows up across 15+ markets – ensuring alignment while protecting local nuance and authenticity.

A journalist turned brand storyteller, she’s gone from fashion radio and glossy mags (TELVA) to government comms (Ministry of Industry) and corporate strategy (Telefónica/O2).

She’s evolved from Spanish copywriter to global Brand Content Manager – helping shape campaigns that move numbers and hearts. Before Treatwell, she helped launch 10+ Silicon Valley start-ups – blending PR, content, and culture to make innovation feel human (and a little cooler).

Her work lives where culture, rebellion, and commercial sense collide – where brands stop playing it safe and start sounding relatable.

“My favourite superpower? Writing. I can fly.”

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Jenny Longworth's summer nail edit: 6 trends worth booking

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There's a particular kind of summer confidence that starts at your fingertips. Maybe it's the first proper warm weekend, drinks in a beer garden, or a holiday you've been counting down to for months, and suddenly your hands are out, wrapped around a spritz, and you want them to look the part. (We've all been there.) The good news is that summer 2026 is one of the most playful, … [Read more...] about Jenny Longworth's summer nail edit: 6 trends worth booking

Hot on social: 7 beauty trends to book this June

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Your feed knows something you don't. Seven beauty looks have been quietly taking over, and they all have one thing in common: they're made for summer. We're talking sun-kissed colour, effortless cuts, nails that deserve their own passport stamp, and skin so fresh it looks like you've been on holiday for a fortnight. Whether you're gearing up for an actual trip or just want … [Read more...] about Hot on social: 7 beauty trends to book this June

Meet Jenny Longworth: the nail artist behind Rihanna, Harry Styles, and Treatwell’s summer Electric Mani

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Some people meet their idols on a red carpet. Jenny Longworth meets them at arm’s length, nail file in hand. She’s one of the world’s most in-demand nail artists and the creative force behind some of the boldest hands in the business, from Rihanna and Rosalía to Harry Styles and Adele. So when we set out to design summer’s ultimate Electric Mani, there was only one person … [Read more...] about Meet Jenny Longworth: the nail artist behind Rihanna, Harry Styles, and Treatwell’s summer Electric Mani

The complete guide to mullet hairstyles: cuts, styles, and how to rock the look

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You've seen it on your Instagram feed, on K-pop idols and probably on at least one person at your local. Yes, the mullet is back – and this time, it's not a punchline. Whether you're after nostalgic vibes or want to make a fresh statement, this iconic cut has evolved into a surprisingly versatile option. The question isn't whether to get one, it's figuring out which version … [Read more...] about The complete guide to mullet hairstyles: cuts, styles, and how to rock the look

Skin burnout, breakouts and bare-faced truths: Mollie Burdell and Dr. Shireen on what your skin is trying to tell you

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Inside Clinic Ten in the heart of London, SheerLuxe’s Mollie Burdell lies back as facialist Lana works a suction wand across her face - extracting, hydrating, sculpting - all while Mollie keeps up a remarkably candid conversation about hyperpigmentation, hormonal breakouts, postpartum skin and why her husband always knows when she’s been in the bathroom too long. Joining her … [Read more...] about Skin burnout, breakouts and bare-faced truths: Mollie Burdell and Dr. Shireen on what your skin is trying to tell you