Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

‘Tis the season to treat yourself well. Here’s Treatwell’s treatment timeline to make your ‘me-time’ merry

19 November 2024 by Beth Ryan

Ah, Christmas. Time with family, movies in bed, and hot chocolate by the fireplace – the festive season could be pure bliss – in theory. Instead, we’ve got endless amounts of planning, parties, and present-buying to worry about – decidedly un-bliss, if you ask us. Not to mention, there’s the prepping of yourself to think about – after all, ‘tis the season to treat yourself … [Read more...] about ‘Tis the season to treat yourself well. Here’s Treatwell’s treatment timeline to make your ‘me-time’ merry

Why we’re hooked on eyebrow threading

3 May 2024 by Beth Ryan

If you’ve travelled South East Asia’s backpacker trail, you’ll almost definitely have seen the art of threading at its best – and probably in full view, on the beach. Underarms, legs, even backs – there’s nothing a bit of string can’t take care of. This centuries-old hair removal technique uses nothing but a piece of cotton and good old-fashioned hand power to get rid of hairs. … [Read more...] about Why we’re hooked on eyebrow threading

Spring 2024 scoop: These are the top hair & beauty treatment trends to get you ready for what’s on in Ireland right now

24 April 2024 by Beth Ryan

Ready or not, here comes spring 2024. The winter layers are coming off. The all-star events are on, on, on. From wedding season to festival season. Big days out to big nights in. Spring brings more hair and beauty moments to step out (or chill out) in style, and we’re revealing the new-season scoop on what’s in for 2024. From the hottest wedding-worthy … [Read more...] about Spring 2024 scoop: These are the top hair & beauty treatment trends to get you ready for what’s on in Ireland right now

How women work wonders in the hair, beauty & wellness world. Women’s Month Gift Guide inside.

5 March 2024 by Beth Ryan

In the hair, beauty, and wellness industry, women work wonders. With every knot-kneading massage; every skin-soothing facial, and every hair refresh that makes us feel full of life again - their treatments transform. For many of us hair and beauty lovers, they don’t just give us the best lash lifts and blow dries we’ve ever had, they also go out of their way to provide genuine … [Read more...] about How women work wonders in the hair, beauty & wellness world. Women’s Month Gift Guide inside.

Top Rated 2023: How your reviews help to decide the winners, so you can book the best by the badge

6 September 2023 by Beth Ryan

Who are the best salons of 2023? Who’s giving 5-star treatment? And who can you count on for above-and-beyond experiences? Those are the questions that Treatwell’s prestigious yearly awards, Top Rated (or the hair, beauty, and barbering Oscars, to us) seek to answer. And how do we find the answers to these all-important questions? Well, that’s down to Treatwellers like you. … [Read more...] about Top Rated 2023: How your reviews help to decide the winners, so you can book the best by the badge