Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Why male facials are luring even bearded men to salons

26 August 2022 by Beth Ryan

Put down the razor: you don’t have to go bare of chin to enjoy a good facial. Many parlours now specialise in facials for men that are designed for both bare-faced and fuzzy complexions. Plus, if your beard’s become a semi-permanent part of you and you’re on the brink of welcoming small animals to the nest, it might need a bit of TLC. … [Read more...] about Why male facials are luring even bearded men to salons

From baby braids to hair tinsel – this is the ultimate guide to 2022 festival hairstyles

10 August 2022 by Beth Ryan

Oh, festival season - it just wasn't the same without you. (The Glasto comeback more than proved how sorely they were missed). Maybe it’s because the last few years have left us more than ready to let off some steam, or maybe it’s because we’re trying to fit all our missed festivals into the last month of summer. Either way, it’s clear that festivals are back and better than … [Read more...] about From baby braids to hair tinsel – this is the ultimate guide to 2022 festival hairstyles

Breakouts and spots: 10 mistakes you should avoid (that you might not know you’re making)

12 May 2022 by Beth Ryan

Whether you’re a long-time breakout sufferer (same), or your spots have popped up out of nowhere and you’re new to the club (welcome) - it can sometimes be pretty impossible to figure out why on earth you’re breaking out. Of course, (disclaimer here) - sometimes they’re pretty much unavoidable. Hormones, stress, age, genetics, and good old Aunt Flo can all lead to your skin … [Read more...] about Breakouts and spots: 10 mistakes you should avoid (that you might not know you’re making)

‘Should I shave before my spray tan’? The 10 do’s and don’ts you need to know before heading for a spray tan

11 May 2022 by Beth Ryan

When it comes to spray tans, we’ve all heard - or experienced - the horror stories (if you’re having flashbacks to the nuclear orange faces and streaky legs of the 00s, you’re not alone). These days though, the dream of glowy, bronzed skin is more than achievable - it’s actually pretty easy. There’s just a few big mistakes to avoid to keep your sunkissed glow turning from tan … [Read more...] about ‘Should I shave before my spray tan’? The 10 do’s and don’ts you need to know before heading for a spray tan

Short nails: 30 designs and ideas to take to the salon

11 April 2022 by Beth Ryan

Just putting it out there - short nails are criminally underrated. Yes, they’re super practical, and - let’s face it - a lot easier to manage than long nails (have you ever tried to open a can of coke with long nails? Shudder). What we don’t give short nails enough credit for, though, is just how pretty they can actually be. Short nails kind of have a reputation for being … [Read more...] about Short nails: 30 designs and ideas to take to the salon