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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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‘Should I shave before my spray tan’? The 10 do’s and don’ts you need to know before heading for a spray tan

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When it comes to spray tans, we’ve all heard - or experienced - the horror stories (if you’re having flashbacks to the nuclear orange faces and streaky legs of the 00s, you’re not alone). These days though, the dream of glowy, bronzed skin is more than achievable - it’s actually pretty easy. There’s just a few big mistakes to avoid to keep your sunkissed glow turning from tan … [Read more...] about ‘Should I shave before my spray tan’? The 10 do’s and don’ts you need to know before heading for a spray tan

Short nails: 30 designs and ideas to take to the salon

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Just putting it out there - short nails are criminally underrated. Yes, they’re super practical, and - let’s face it - a lot easier to manage than long nails (have you ever tried to open a can of coke with long nails? Shudder). What we don’t give short nails enough credit for, though, is just how pretty they can actually be.  Short nails kind of have a reputation for being … [Read more...] about Short nails: 30 designs and ideas to take to the salon

Edible chocolate manicures? The cutting-edge nail treatment that we’re *drooling* over

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Yep, you read that right - there’s a new treatment on the block, and we’re already *slightly* obsessed. And, if you’re a beauty lover with a sweet tooth (i.e. - all of us here at Treatwell), then we think you’ll love it too. Edible nails - made entirely from real chocolate - are a world-first in the beauty industry, but we’re pretty sure they’re going to catch on fast. Now … [Read more...] about Edible chocolate manicures? The cutting-edge nail treatment that we’re *drooling* over

Brown hair inspo: these 32 pictures will make you want to go brunette immediately

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Just putting it out there - brown hair has been seriously underrated in the past (whoever said ‘blondes have more fun’ has a *lot* to answer for). Thankfully, though, the brown-hair rep has been well and truly restored over the past few years. Yep, shades like ‘expensive brunette’ and ‘strawberry brunette’ have risen through the ranks of hair trends, showing up on the heads of … [Read more...] about Brown hair inspo: these 32 pictures will make you want to go brunette immediately

What is ‘Hair Botox’? Everything you need to know about the super-smoothing hair treatment

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First thing’s first: although the name might suggest otherwise – ‘Hair Botox’ doesn’t actually involve Botox, or injectables of any kind. In reality – Hair Botox is an intensive conditioning treatment, with highly active ingredients, that repairs damaged and weak hair. The treatment smoothes and softens hair, just as Botox does for skin (hence the nickname). Intrigued? Here’s … [Read more...] about What is ‘Hair Botox’? Everything you need to know about the super-smoothing hair treatment