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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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What is ‘Hair Botox’? Everything you need to know about the super-smoothing hair treatment

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First thing’s first: although the name might suggest otherwise – ‘Hair Botox’ doesn’t actually involve Botox, or injectables of any kind. In reality – Hair Botox is an intensive conditioning treatment, with highly active ingredients, that repairs damaged and weak hair. The treatment smoothes and softens hair, just as Botox does for skin (hence the nickname). Intrigued? Here’s … [Read more...] about What is ‘Hair Botox’? Everything you need to know about the super-smoothing hair treatment

HydraFacial is the treatment we’ll all be obsessed with in 2022

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Already huge across the pond, a fave of US celebs and influencers alike, and (hoorah) finally making its way across to blighty – the HydraFacial is primed and ready to be the next big thing when it comes to skincare. And honestly? We can see why. It’s more powerful than a classic facial – but not as radical as injections. And, of course, it promises exceptional results. As … [Read more...] about HydraFacial is the treatment we’ll all be obsessed with in 2022

10 trending nail polish colours we’ll be wearing throughout Spring/Summer 2022

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Hands up if you’ve ever felt the stress of picking a nail polish colour at your mani appointment?  That’s okay – it happens to the best of us. And, whilst we fully believe that nothing lifts the spirits quite like a fresh mani (okay, maybe chocolate, but other than that – nothing), knowing what you want, or what’s *in* when it comes to nail polish colours isn’t always … [Read more...] about 10 trending nail polish colours we’ll be wearing throughout Spring/Summer 2022

Trending now: Valentine’s Day nails – we’ve got your inspo sorted ?

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With the longest month of the year finally over (cya, January ?), this Feb we’re all about the love. Yep, Valentine’s Day (probably the most marmite of holidays) is around the corner. So, whether you’re the ‘true-romantic V-day lover’ type, or you use the holiday as an excuse to get discounted fancy chocolates the following day (we feel you) - there’s one thing we can all agree … [Read more...] about Trending now: Valentine’s Day nails – we’ve got your inspo sorted ?

New Year, Always Me – we’re entering 2022 with zero pressure (and saying no to resolutions)

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The countdown is over, the clock has struck midnight, and – like every year – we’ve all woken up with a bit (read: a lot) of a hangover, and an endless list of new projects and resolutions in our heads for the new year. Will it be the frankly draconian diet that leaves you desperately raiding the fridge at 1 am after 2 days? Or the commitment to a morning meditation that … [Read more...] about New Year, Always Me – we’re entering 2022 with zero pressure (and saying no to resolutions)