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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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This is what to expect at your pedicure appointment

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Rumour has it, the average person walks the equivalent of four times around the world in their lifetime. That’s a lot of strain on those feet folks, and enough reason to head for a pedicure. If you’re yet to try the treatment (what), you’re missing out on some serious pampering. A proper pedi can soothe, soften skin, and even help your posture – you’ll walk more comfortably on … [Read more...] about This is what to expect at your pedicure appointment

Lob, wob or sob? The ultimate guide to getting a bob

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No more debating if you’ve got the ‘face’ for a bob, we all do. It’s a low-maintenance haircut, ideal for hot weather, that comes ready-styled and works a treat with dry shampoo – yes. Though I’m more than au fait with haircut terminology (the hairdressers chair is my second home), asking for a ‘bob’ is just a starting point these days. It’s not a tricky world to navigate, but … [Read more...] about Lob, wob or sob? The ultimate guide to getting a bob

Everything you should consider before dyeing your afro hair blonde

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It’s nice to switch it up, and there’s no thrill quite like hair dyeing. Heading into the salon as one shade, and leaving with another – the excitement. Course, if you have natural afro hair, there’s some prep needed first: research, consultation, and finding your most comfortable outfit (because you’ll be sat in that salon chair for a while). There’ll be no sacrificing curl … [Read more...] about Everything you should consider before dyeing your afro hair blonde

Four things to do before your hair appointment that will make your colour last longer

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You’ve spent hours Googling the hair of your dreams (and finally decided to book something besides a ‘trim’). Don’t let that colour go easily. There are a few things you can do to make sure it lasts, even before you’ve taken to the salon chair. Think of this as the stuff your hairdresser wishes you knew – trade secrets, if you like. From shower tactics, to inspiration photos, … [Read more...] about Four things to do before your hair appointment that will make your colour last longer

Hair colouring for men – everything you need to know before taking the plunge

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Just like a slick suit or your fave pair of trainers - a good hairstyle can make all the difference to your look. You probably already have your go-to cut and style down to a T - but the colour? That’s another question entirely.  A good dye-job can transform your hair, but the world of hair colouring can be a tricky one to navigate for those with little experience (and even … [Read more...] about Hair colouring for men – everything you need to know before taking the plunge