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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Hair colouring for men – everything you need to know before taking the plunge

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Just like a slick suit or your fave pair of trainers - a good hairstyle can make all the difference to your look. You probably already have your go-to cut and style down to a T - but the colour? That’s another question entirely.  A good dye-job can transform your hair, but the world of hair colouring can be a tricky one to navigate for those with little experience (and even … [Read more...] about Hair colouring for men – everything you need to know before taking the plunge

These Halloween hair dye ideas will stay cool throughout spooky season and beyond ?

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Spooky season is officially here!! If you’re anything like us (read: obsessed with Halloween), then you’ve spent the past few weeks frantically searching for the perfect costume. We’ve already broken down our fave nail looks, as well as some killer makeup options – now it’s time to talk about hair. Okay, we know what you’re thinking – maybe you’re not totally up for changing … [Read more...] about These Halloween hair dye ideas will stay cool throughout spooky season and beyond ?

12 easy pop culture inspired Halloween costumes – for guys who always leave it to the last minute

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So, you’ve left your Halloween costume to the last minute, yet again. We’ve all been there. We know it’s all too easy to focus on the ‘party’ part of ‘fancy-dress party’ (after all, that’s what Halloween is really about, isn’t it?). Still, you don’t want to be *that* guy who shows up without a costume - cue: the inevitable last-minute costume panic.  Luckily, though, there’s … [Read more...] about 12 easy pop culture inspired Halloween costumes – for guys who always leave it to the last minute

These 21 Halloween nail art ideas are perfect for guys who don’t fancy dressing up this year

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Halloween is fast approaching, and if you’re not one for dressing up, you’re likely experiencing the inevitable pre-party dread that comes along with anything remotely costume-related. Don’t worry – you’re not alone. For every Halloween enthusiast who thrives off of elaborate costumes, and every last-minute procrastinator who seems to pull off an incredible outfit in the … [Read more...] about These 21 Halloween nail art ideas are perfect for guys who don’t fancy dressing up this year

These Halloween makeup ideas are making us nostalgic (and they’re super easy to do)

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Halloween is around the corner, and if you’re anything like me, you’ve spent the majority of October racking your brain (and your Instagram feed) for the perfect makeup *look* for the big night. And if, (also like me) you’re not exactly an expert with the ol’ brushes, it can be a bit of struggle to conjure up something that’s a) recognisable, b) easy to do, and c) still … [Read more...] about These Halloween makeup ideas are making us nostalgic (and they’re super easy to do)