Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

17 chic and wearable manicure ideas for Halloween (and beyond)

14 October 2021 by Beth Ryan

We love Halloween. Horror movie marathons, pumpkin carving, and crazy parties? Count us in. Honestly, though, the real star of spooky season (and all we’ve been thinking about for the past few weeks) is the perfect Halloween *look* - which of course isn’t complete without the perfect makeup, hair, and nails. We know what you’re thinking. Whilst we’re obsessed with a good … [Read more...] about 17 chic and wearable manicure ideas for Halloween (and beyond)

These four tips for longer lashes actually work – we promise.

16 September 2021 by Beth Ryan

From smearing Vaseline on your eyes to massaging your lash line, there are a tonne of methods out there that promise to bestow upon us the gift of long, fluttery lashes. If you’ve tried all of the at-home tips and tricks that the internet has to offer, and nothing seems to work – it might be time to change your approach. Lemon juice and petroleum jelly aside (and yes, those … [Read more...] about These four tips for longer lashes *actually* work – we promise.

These nail colours will be everywhere this Autumn

15 September 2021 by Beth Ryan

And, just like that, Summer is pretty much over. Holidays, long days, and back garden barbecues are feeling like a distant memory (which probably isn’t helped by the fact we had approx. 1 week of real sunshine this whole season). Honestly though, we’re not mad about the oncoming of Autumn. Sweater weather, Pumpkin Spice Lattes, and Halloween? Yes please. Plus, it’s an excuse … [Read more...] about These nail colours will be everywhere this Autumn

The French bob is already Autumn’s most chic haircut – here’s why we’re obsessed

14 September 2021 by Beth Ryan

There are a few things that the French just get *right*. Food. Romance. Style. It’s difficult to pin down quite what it is that makes the French so good at these things, (they have a certain je ne sais quoi, if you will), but it seems like France just has chic-ness down to a fine art. 2021 has already brought us the modern French Mani and reverse French nails, which we’ve … [Read more...] about The French bob is already Autumn’s most chic haircut – here’s why we’re obsessed

How to deal with greasy hair and sweaty scalps now that warmer weather is (finally) here

21 July 2021 by Beth Ryan

There are a million and one things I love about summer - picnics in the park, rooftop drinks, not having to wear 10 layers every time you leave the house. Tbh, I’ve been ready for my hot girl summer since January. It’s only now that summer has *arrived* arrived, (for good this time, I hope) that I realise the absolute havoc it is wreaking on the carefully composed hair and … [Read more...] about How to deal with greasy hair and sweaty scalps now that warmer weather is (finally) here