Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

12 easy pop culture inspired Halloween costumes – for guys who always leave it to the last minute

19 October 2021 by Beth Ryan

So, you’ve left your Halloween costume to the last minute, yet again. We’ve all been there. We know it’s all too easy to focus on the ‘party’ part of ‘fancy-dress party’ (after all, that’s what Halloween is really about, isn’t it?). Still, you don’t want to be *that* guy who shows up without a costume - cue: the inevitable last-minute costume panic. Luckily, though, there’s … [Read more...] about 12 easy pop culture inspired Halloween costumes – for guys who always leave it to the last minute

These 21 Halloween nail art ideas are perfect for guys who don’t fancy dressing up this year

18 October 2021 by Beth Ryan

Halloween is fast approaching, and if you’re not one for dressing up, you’re likely experiencing the inevitable pre-party dread that comes along with anything remotely costume-related. Don’t worry – you’re not alone. For every Halloween enthusiast who thrives off of elaborate costumes, and every last-minute procrastinator who seems to pull off an incredible outfit in the … [Read more...] about These 21 Halloween nail art ideas are perfect for guys who don’t fancy dressing up this year

These Halloween makeup ideas are making us nostalgic (and they’re super easy to do)

17 October 2021 by Beth Ryan

Halloween is around the corner, and if you’re anything like me, you’ve spent the majority of October racking your brain (and your Instagram feed) for the perfect makeup *look* for the big night. And if, (also like me) you’re not exactly an expert with the ol’ brushes, it can be a bit of struggle to conjure up something that’s a) recognisable, b) easy to do, and c) still … [Read more...] about These Halloween makeup ideas are making us nostalgic (and they’re super easy to do)

17 chic and wearable manicure ideas for Halloween (and beyond)

14 October 2021 by Beth Ryan

We love Halloween. Horror movie marathons, pumpkin carving, and crazy parties? Count us in. Honestly, though, the real star of spooky season (and all we’ve been thinking about for the past few weeks) is the perfect Halloween *look* - which of course isn’t complete without the perfect makeup, hair, and nails. We know what you’re thinking. Whilst we’re obsessed with a good … [Read more...] about 17 chic and wearable manicure ideas for Halloween (and beyond)

These four tips for longer lashes actually work – we promise.

16 September 2021 by Beth Ryan

From smearing Vaseline on your eyes to massaging your lash line, there are a tonne of methods out there that promise to bestow upon us the gift of long, fluttery lashes. If you’ve tried all of the at-home tips and tricks that the internet has to offer, and nothing seems to work – it might be time to change your approach. Lemon juice and petroleum jelly aside (and yes, those … [Read more...] about These four tips for longer lashes *actually* work – we promise.