Although recent weeks might tell us differently (what is with this weather?) – Autumn is well and truly here. The leaves are falling, scarves are slowly creeping into our daily wardrobes, and the yearly tidal wave of burgundy nails and auburn hair is in motion.
Besides chillier days, autumn brings with it plenty of possibilities. It’s officially spooky season – which means there are some great opportunities for scarily good salon marketing campaigns. We’ve gathered a few ideas for you to make the most of the Halloween season.
1. Decorate your salon for Halloween
One of the easiest ways to get yourself (and your salon) into the spirit of Halloween is to add some seasonal decorations to your salon. You can go as big or subtle as your like – and can spend as much or as little as you like, too. From bespoke decorations that fit your aesthetic (think: neon Halloween signs, light-up pumpkins, and balloon displays) to Halloween classics such as pumpkins, paper bunting, and cobwebs. At the end of the day, any effort to get into the spirit will be appreciated by your clients and will help to create a unique client experience.
Don’t forget your window displays either, as these are a great opportunity to attract the attention of passers-by, and will make your salon stand out from the crowd.
2. Don’t forget about socials
Halloween is a great opportunity to promote your work, and any special offers or promotions, on social media – whether that’s Facebook, Instagram, or TikTok. Are you a nail artist? Use this chance to create some spooky sets and share them with your followers. Makeup artist? Show off your skills and create some Halloween-themed looks that your clients will be dying to book for their upcoming Halloween parties.
3. Organise a competition
You might’ve noticed that competitions tend to do well when it comes to marketing – after all, everyone loves to win something. Come up with an idea – for example, the scariest or funniest costume, the most creative makeup, or the best Halloween nail art. Announce the competition wherever you can – both on all of your socials, and even in your salon if you like – then ask your followers to tag you in their creations, and make sure that they follow you. You’ll get new followers and some great online visibility. You can offer a free treatment, product, or something else as a prize.
If you want to make things a little simpler, you can also just create a Halloween post for your social media, and ask your followers to share or comment below for a chance to win the prize. This way, your clients may be more likely to take part as they don’t have to do any work themselves, and it still provides visibility for your salon.
4. Offer special Halloween promotions and services
Halloween is an opportunity to attract more visitors and retain clients – and special offers are a great way to do this. For example, you can create special packages that can help your clients save money, and consider adding discounts on certain products and services.
It’s also good to note that Halloween falls on a Monday this year, which means many parties will be taking place on the weekend before. Getting ahead of this will help you make the most of the holiday. You could, for example, extend your opening hours on the days before and after Halloween weekend, and offer special Halloween services during this time.
A few small adjustments to your usual offers and services can make a huge difference and can make your customers feel special. With Treatwell Pro salon software, you can easily keep your clients informed about what’s going on at your salon, and how they can benefit from everything you offer. For example, you can set up useful marketing campaigns to reach exactly the right target audience. Request a free demo with one of our experts today to find out just how your salon can benefit from Treatwell Pro.
5. Collaborate with other businesses and salons
Is there a business or another salon nearby that you can set up a collaboration with around Halloween? For example, if you’re a nail salon – you can contact a make-up artist or hair salon who can help create a complete Halloween look. Between your businesses, you could offer a special Halloween package or can agree to refer clients to each other if they’re looking for Halloween creations.
Don’t forget to have fun!
Halloween offers endless possibilities to get creative with make-up, hairstyles, nails, outfits, and decorations. Anything goes, and nothing is too much – so remember to have fun with it!