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    1. Home
    2. Beth Ryan
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    Beth Ryan - Content Editor & Brand Copywriter

    Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

    As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

    Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

    Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

    Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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    Want to grow your hair out over summer? Here’s what you need to know

    28 June 2021 by Beth Ryan

    Growing-out your hair is a long game. Although a year full of lockdowns and no haircuts has meant that many men have already taken the first steps to a longer mane á la Jason Momoa, it can be difficult to know exactly the right steps to take to keep it looking fresh (especially during that awkward phase). Growing your do from short back and sides, to lengthier locks could … [Read more...] about Want to grow your hair out over summer? Here’s what you need to know

    The ‘reverse French’ mani is our new summer nail crush

    24 June 2021 by Beth Ryan

    If we’ve said it once, we’ve said it 100 times: the 90s french mani is back and better than ever this year, with the ‘modern French’ having ruled our insta feeds for a while now. Whilst we for sure won’t be bored of our beloved fave any time soon, there’s recently been yet another new take on the trend that is filling our feeds – and saved inspo pics – ready for summer. Say … [Read more...] about The ‘reverse French’ mani is our new summer nail crush

    How to choose the best sunscreen for your skin type this summer

    24 June 2021 by Beth Ryan

    It might have taken what seems like years, but the sun has finally arrived(!!), which means it’s time for picnics in the park, drinks in the beer garden and an actual *social life* – Is this a dream? What it also means is that we should be taking extra care of our skin. In true teenager-in-the-2000s style, I remember the days where my ‘sun care’ consisted of repeatedly … [Read more...] about How to choose the best sunscreen for your skin type this summer

    The 11 biggest waxing mistakes you’re about to make

    19 June 2021 by Beth Ryan

    It’s pretty hot right now, which means some of us will be booking our pre-hol wax (or let’s be real: pre-staycation wax) soon. Contrary to popular opinion, waxing isn’t actually that bad – you just need to make sure the conditions are right. Think of it like this, say you went out for a picnic (bear with us), it started raining and you forgot the crisps, you probably wouldn’t … [Read more...] about The 11 biggest waxing mistakes you’re about to make

    From back to forehead – this is why you’re breaking out in these eight places

    9 June 2021 by Beth Ryan

    Another day, another cheeky spot that’s made its way onto our body in the night (so sly). It’s not how it looks (no yellow-tinged pimple will distract from that smile of yours), it’s that it’s damn uncomfortable. Turns out, that pulsating pimple could be trying to tell you something; as each affected area relates to something going on internally. We’re decoding our spots – … [Read more...] about From back to forehead – this is why you’re breaking out in these eight places

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