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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Gua Sha: TikTok’s latest viral beauty trend for natural, glowy skin

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If you’ve spent most of 2021 scrolling through Tiktok (because let’s face it, what else has there been to do), you’ll most likely have come across 3 things: Addison Rae, *that* feta pasta, and the holy grail of beauty routines; Gua Sha. The technique is a firm fave amongst celebs and influencers, and involves scraping an insanely aesthetic-looking tool across the face, with … [Read more...] about Gua Sha: TikTok’s latest viral beauty trend for natural, glowy skin

Thinking about getting locs? Read this first

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Lockdown had us pining for the hairdressers, saving hair inspo left, right and centre, and dreaming of all the new looks we would try out once normality resumed. One style that kept catching our eye was locs; a hairstyle that’s becoming ever more popular with both men and women who want to show off their natural hair with pride – in a stylish and easy to manage way. Although … [Read more...] about Thinking about getting locs? Read this first

The 2021 nail trends you’ll be obsessing over this season

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If you’re anything like me, your nails have been *through it* this past year. Excessive handwashing? Check. An at-home gel kit that peeled off later that day? Check. A DIY nail art attempt that looked like a toddler had let loose with their crayons? Check. (Okay, maybe some of these are just me, but you get the gist.) Luckily, salons are officially back, which means we can … [Read more...] about The 2021 nail trends you’ll be obsessing over this season

What did we do with our hair before the sleek bun?

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I mean, seriously, because I can’t remember. If I could sum up the past year (and a bit) in three words, it would be “WFH”, or maybe “house every weekend” (and I don’t mean the song). Socialising has been replaced by social distancing. For me, that means greasy hair days are easier to hide (shout out “switch camera off” mode), and washing my hair is more of a treat than a … [Read more...] about What did we do with our hair before the sleek bun?

2021’s hottest makeup look (according to TikTok) is surprisingly easy to nail – here’s how

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Confession: I’m not the best at applying makeup. No matter how many Youtube tutorials I watch, Pinterest pics I study, or TikTok trends I scroll through, (and believe me, it’s a lot), I just can’t seem to get the hang of it. Luckily, 2021’s most notable makeup trend is surprisingly doable- which means it’s one that I can absolutely get on board with. Earlier in the year- … [Read more...] about 2021’s hottest makeup look (according to TikTok) is surprisingly easy to nail – here’s how