Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

2021’s hottest makeup look (according to TikTok) is surprisingly easy to nail – here’s how

14 May 2021 by Beth Ryan

Confession: I’m not the best at applying makeup. No matter how many Youtube tutorials I watch, Pinterest pics I study, or TikTok trends I scroll through, (and believe me, it’s a lot), I just can’t seem to get the hang of it. Luckily, 2021’s most notable makeup trend is surprisingly doable- which means it’s one that I can absolutely get on board with. Earlier in the year- … [Read more...] about 2021’s hottest makeup look (according to TikTok) is surprisingly easy to nail – here’s how

This nail art trend is a contender for our first manicure back at the salon

13 May 2021 by Beth Ryan

Salons are finally open again in Ireland(!!), which means we're counting down the days to our next appointment, and thinking about all the beauty inspo we've been scrolling through (and dreaming of getting) throughout lockdown. We’re already dead set on the haircut we’re getting, now for the nails. We’ve been obsessing over the modern French mani and now pic ’n’ mix … [Read more...] about This nail art trend is a contender for our first manicure back at the salon

Afro hair – getting ready for your first appointment after lockdown

11 May 2021 by Beth Ryan

If you’re anything like us you’ve been counting down the days until salons reopened. It’s been a long time since we sat in the salon chair and when we say our hair is crying out for some TLC, we mean it. We spoke to afro Hairdresser extraordinaire, Debora at La Aibamania to find out what we can do in preparation for our first appointment back in the salon. Here are her top … [Read more...] about Afro hair – getting ready for your first appointment after lockdown

Five reasons you should book yourself a massage

6 May 2021 by Beth Ryan

Relieve pressure on your joints Raise your hand if you spend your day hunched over a screen. It’s probably causing damage to your neck, shoulders and spine. “Regular massage reduces the risk of injury by keeping our bodies supple and improving our range of motion”, Paul, a therapist at Peace Star Therapy, explains, “a good massage will help your body to relax and relieve … [Read more...] about Five reasons you should book yourself a massage

7 popular men’s haircuts (and what to ask for to get them)

6 May 2021 by Beth Ryan

It’s happened to the best of us. In the chair, gown on, scissors ready – then the nerve goes and it’s all just “this, but shorter.” Deciding on a new hairstyle is tough, but knowing how to ask for it is tougher. Don’t let your vocab hold you back. We’ve gathered up 7 popular styles right now and exactly what you need to ask to get them. By Liam Clifford … [Read more...] about 7 popular men’s haircuts (and what to ask for to get them)