Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

“Do I need to shave my beard?” – here’s what you should know before your first facial appointment

5 May 2021 by Beth Ryan

Until you’ve had a facial, it’s easy to think of it as, well, a glorified face wash and, I guess on some level, it kind of is. It’s still worth getting one though – even just for that proper squeaky-clean feeling alone. If you’re thinking of giving it a go, here’s some of the stuff you might be wondering about. By Beth Ludolf … [Read more...] about “Do I need to shave my beard?” – here’s what you should know before your first facial appointment

As soon as salons open we’re getting this 2021 nail trend

5 May 2021 by Beth Ryan

We have a date – 10th May (!!!) – that salons will open in Ireland, which means our dreaming about the treatments we’re booking has stepped up a notch. We’re already dead set on the haircut we’re getting, now for the nails. We’ve been loving the modern take on the classic French manicure for a while now and it’s not going anywhere for 2021. We’ve seen it on Gigi Hadid, … [Read more...] about As soon as salons open we’re getting this 2021 nail trend

How to prepare for your first waxing appointment back at the salon

4 May 2021 by Beth Ryan

What should I do if the hair is too long? Remember, your hair should be no less than a quarter of an inch long. If it’s too long, Sofia suggests giving it a trim, “make sure you leave about 1 cm of growth though, to make sure the wax can pick the hairs up”. If you’re not confident trimming it yourself (it can be trickier than you think), your therapist can do this for you … [Read more...] about How to prepare for your first waxing appointment back at the salon

We’re dreaming about getting this haircut when salons reopen

30 April 2021 by Beth Ryan

We’re dreaming about a lot of things during lockdown - nights at the pub, seeing our loved ones, and a sweet, sweet haircut. Something we’ll never take for granted again. While scrolling through Instagram and saving endless amounts of inspiration pics probably isn’t helping the frustration of not being able to head to the salon, it does at least mean that when they do … [Read more...] about We’re dreaming about getting this haircut when salons reopen

We asked an expert if the beauty tips mum told us are actually true

11 March 2021 by Beth Ryan

Aside from how to poach an egg, and the severity of a tissue ending up in the washing machine, mum’s taught us a whole bunch of stuff. Beauty advice included. Perhaps you’ve been bleaching your locks with lemon juice since the tender age of 12, or rubbing Vaseline into your lashes every night. Whatever advice has stuck, you’re probably (like us) curious to know which of mum’s … [Read more...] about We asked an expert if the beauty tips mum told us are *actually* true