Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

It’s not just your skin you should be protecting from cold weather

10 February 2021 by Beth Ryan

We’re all pretty well-versed on the skincare changes we should make in the winter months - two words: more moisturising, and ‘lip balm’, come to think of it - but do you pay the same amount of attention to your haircare? Much like our skin, our hair needs more moisture during winter. The colder temperatures outdoors and the central heating indoors make the air much dryer which … [Read more...] about It’s not just your skin you should be protecting from cold weather

You’ve heard of minimalism, now it’s time for ‘skinimalism’, the natural, glowy skin trend we’re loving

9 February 2021 by Beth Ryan

Like all great beauty trends, we stumbled across this one on the Internet. Not Reddit or TikTok this time, but Pinterest. Skinimalism is an ultra-natural, skincare-cum-make-up routine. Think Glossier vibes - effortless, cool, fresh and paired back. Here’s how to hop on the trend. … [Read more...] about You’ve heard of minimalism, now it’s time for ‘skinimalism’, the natural, glowy skin trend we’re loving

5 signs you’re using the wrong products for your skin

19 January 2021 by Beth Ryan

You’re following every skincare guru on Instagram’s advice, you’ve bought all the latest products and you’re dedicating more time to your skincare routine than you are your career and social life combined but your skin just isn’t playing ball. If this sounds familiar then there’s a high chance it’s because you’re using the wrong products for your skin. Now we’re well and … [Read more...] about 5 signs you’re using the wrong products for your skin

The coloured hair inspiration every guy needs to see

12 January 2021 by Beth Ryan

Coloured hair has come a long way since the frosted tips of NSYNC days. We’re embracing colour now (more than ever before) with acid brights, chalky pastels and good ol’ platinum blonde lining Fashion Shows, street style, and even our office. Colour’s cropping up everywhere, and it’s commanding our attention. Yep, we’re calling it that a neon chop is a good idea … [Read more...] about The coloured hair inspiration every guy needs to see

These long-lasting treatments will see you through to the new year

1 December 2020 by Beth Ryan

Today’s the day that salons in Ireland reopen their doors and if that’s not a Christmas miracle then I don’t know what is. Actually, come to think of it, if you managed to get an appointment this side of the new year that’s also a miracle because calendars filled up f-a-s-t. With that in mind, we’re going strategic. Think long-lasting treatments that will see us through to … [Read more...] about These long-lasting treatments will see you through to the new year