All hail the beloved blow dry - every girl’s best friend. Whether you do it yourself at home or splurge on weekly sessions with your stylist, everyone knows that a sleek and bouncy blow-dry can transform your look from drab to fab in under 20 minutes, not to mention put a serious spring in your step. A salon blow-dry uses a hair dryer to apply hot air to damp hair, which leaves it soft, sleek and frizz free. A texture that's near impossible to create with air or natural drying.
IS IT FOR ME?
Safe for every kind of hair, a good blow dry has the power to add a sleek sheen to even the driest of hair. It's not all about going straight and sleek though, if your hair is curly, a diffuser (a large circular device with brush-like teeth) can be attached to the end of the hairdryer and this will separate and add definition to your curls.
So now you know that blow-dries can do much more than simply 'dry' your hair. They can shape, sculpt, smooth and boost shine. Even if you were born with bone straight hair, a session with your stylist can have a huge impact on the condition and finish of your hair. The effects last up to a week, at which point you'll be dying to have another one! And if you really want to step it up a notch, you can go for a Brazilian or a Keratin blow-dry - these are chemical treatments designed to tame curly, frizzy hair or smooth wayward kinks. It also gives you a long-lasting shine rivalling any serum or shine spray.
Safe for every kind of hair, a good blow dry has the power to add a sleek sheen to even the driest of hair.
GOOD TO KNOW
Originating from NYC, it was the ‘power-grooming’ women of the 80’s that really kicked off the blow dry trend, eventually turning it into a standard part of every woman’s getting ready routine. Where once it was seen as a serious splurge, blow dry bars are cropping up on every corner these days, making them affordable and easily accessible to women of all incomes and ages. Take it from us, once you start, it’s hard to stop! Though it’s important to bear in mind that applying too much heat to your hair on a regular basis can cause breakages over time, so always make sure you have a week off every now and then. If you can!