The Treatment Files Blog

Beauty. Hair. Life.

Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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The French bob is already Autumn’s most chic haircut – here’s why we’re obsessed

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There are a few things that the French just get *right*. Food. Romance. Style. It’s difficult to pin down quite what it is that makes the French so good at these things, (they have a certain je ne sais quoi, if you will), but it seems like France just has chic-ness down to a fine art. 2021 has already brought us the modern French Mani and reverse French nails, which we’ve … [Read more...] about The French bob is already Autumn’s most chic haircut – here’s why we’re obsessed

How to deal with greasy hair and sweaty scalps now that warmer weather is (finally) here

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There are a million and one things I love about summer - picnics in the park, rooftop drinks, not having to wear 10 layers every time you leave the house. Tbh, I’ve been ready for my hot girl summer since January. It’s only now that summer has *arrived* arrived, (for good this time, I hope) that I realise the absolute havoc it is wreaking on the carefully composed hair and … [Read more...] about How to deal with greasy hair and sweaty scalps now that warmer weather is (finally) here

These pastel-coloured nail designs are perfect for summer

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Pastel colours have always gotten kind of a bad rep in terms of style. Tbh, these shades seemed to be reserved for either newborns or the Queen, with no in-between. Recently, though, pastel tones have become a summer staple. From pastel gingham dresses to sherbet-coloured sweater vests, soft-hued tones of dreamy pastels are e-ver-y-where. It’s no surprise then that one of the … [Read more...] about These pastel-coloured nail designs are perfect for summer

Why everyone is obsessed with the ‘wolf cut’ hairstyle (and why you’re going to want it ASAP)

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So we’ve already been obsessing over 2021’s fave hair trends so far – we’re talking money-piece highlights, vanilla blonde, and bubble braids (as a shameless bandwagon-hopper, I’ve personally tried all three). Thanks to TikTok though, there’s a new trend on the block, and it’s easily the most ‘cool-girl’ style we’ve seen this year. The #wolfcut trend on TikTok (which … [Read more...] about Why everyone is obsessed with the ‘wolf cut’ hairstyle (and why you’re going to want it ASAP)

I tried IPL permanent hair removal, and regret not having done it earlier

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Here’s the thing: I’m 30 years old, and I’ve been religiously waxing for over 10 years. For me, I love the long-lasting, silky smooth look and feel. Mostly, I enjoy the freedom of enjoying summer days without having to worry about a stray hair here and there. So, with salons being closed during lockdown, I tried my hand at being my owl personal waxer. Hours spent in the … [Read more...] about I tried IPL permanent hair removal, and regret not having done it earlier