Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

We’re dreaming about getting this haircut when salons reopen

30 April 2021 by Beth Ryan

We’re dreaming about a lot of things during lockdown - nights at the pub, seeing our loved ones, and a sweet, sweet haircut. Something we’ll never take for granted again. While scrolling through Instagram and saving endless amounts of inspiration pics probably isn’t helping the frustration of not being able to head to the salon, it does at least mean that when they do … [Read more...] about We’re dreaming about getting this haircut when salons reopen

We asked an expert if the beauty tips mum told us are actually true

11 March 2021 by Beth Ryan

Aside from how to poach an egg, and the severity of a tissue ending up in the washing machine, mum’s taught us a whole bunch of stuff. Beauty advice included. Perhaps you’ve been bleaching your locks with lemon juice since the tender age of 12, or rubbing Vaseline into your lashes every night. Whatever advice has stuck, you’re probably (like us) curious to know which of mum’s … [Read more...] about We asked an expert if the beauty tips mum told us are *actually* true

5 oils you should be using on your hair

4 March 2021 by Beth Ryan

Argan Oil The gold standard when it comes to hair oil and likely the one you’ve heard lots about. Argan oil is rich in essential nutrients, vitamins and fatty acids all of which help lock in moisture and restore dry and damaged hair. It helps increase the hair’s natural elasticity making it feel soft and easy to manage as well as giving it a brilliant shine. Coconut … [Read more...] about 5 oils you should be using on your hair

This is the shade of eyeshadow you should wear to bring our your eye colour (according to science)

17 February 2021 by Beth Ryan

Lockdown one was all about embracing no makeup days (and enjoying the skin benefits) but now it’s lockdown number three and we’re bored. So, we’re practising for when the restrictions lift. We’re talking hairstyles, makeup, you name it. Today: which shade of eyeshadow to wear to accentuate your eye colour. First things first, there are literally no rules when it comes to … [Read more...] about This is the shade of eyeshadow you should wear to bring our your eye colour (according to science)

Niacinamide is trending – but what does it do?

17 February 2021 by Beth Ryan

What is niacinamide? Simply put, it’s a form of vitamin B3 (like how retinol is actually a form of vitamin A). Like many other vitamins, it’s pretty darn great for the skin because it works with the natural proteins in the skin, strengthening them. So, what’s so good about it? It’s compatible with all skin types and other products One thing we love about … [Read more...] about Niacinamide is trending – but what does it do?