Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

So, what actually is glossing?

16 March 2020 by Beth Ryan

You know when someone has really great hair? I mean the kind of hair that is so great that it doesn’t matter if the eyeliner they applied on the Piccadilly line is super wonky or if there’s toothpaste down their jumper, they still somehow look totally put together. Every single one of these people has had glossing (obviously I don’t know that to be true but I can’t think of a … [Read more...] about So, what actually is glossing?

How do I protect my skin from pollution?

11 March 2020 by Beth Ryan

Hey Betty, I’ve just moved to London and I’ve heard the pollution can cause breakouts. What can I do to prevent them? Ellie B, 25 Being exposed to pollution is (unfortunately) inevitable, especially if you live in a city. We often hear about the effect breathing in pollution can have on our overall health, but what about our skin? I consulted Victoria Schofield, … [Read more...] about How do I protect my skin from pollution?

15 experts share their favourite piece of mum beauty wisdom

11 March 2020 by Beth Ryan

Whether your mum is the most glamorous woman you know, a wash-and-go lover or a seriously low maintenance kind of person, their beauty advice is often the first we hear (and the one we always refer back to. We asked a handful of beauty lovers to share the best advice they learnt from their mums. Listen and learn. … [Read more...] about 15 experts share their favourite piece of mum beauty wisdom

You’re going to be seeing these hair trends everywhere

7 March 2020 by Beth Ryan

The year is 2009. Your parting is basically level with your right ear. Your sweeping fringe is enviable. You look in the mirror and backcomb your hair for the fifteenth time that morning. Life is good. Ahh, hair trends. You have the power to make us do such questionable things. We talked to Senior Creative Director, Craig Taylor, and Senior Creative Colourist, Francesca … [Read more...] about You’re going to be seeing these hair trends everywhere

‘The Shag’ is the 70s-style haircut of our dreams

4 March 2020 by Beth Ryan

I’m not sure why but the word ‘layers’ sends shivers up and down my spine – and I don’t think I’m the only one. Take a look at 2019, for example. It was all about all-one-length blunt-cut bobs. In 2020? We’re making layers great again. Let me introduce you to The Shag. You’ll have seen it around – on cool girls, models, musicians (think Alexa Chung). The Shag is effortlessly … [Read more...] about ‘The Shag’ is the 70s-style haircut of our dreams