Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

An expert told us why we should try a hammam ritual (spoiler: you’re going to want to too)

1 March 2020 by Beth Ryan

The idea of having someone else clean and scrub your body may feel a little strange but it’s been a part of Moroccan culture for hundreds of year. And things that have been around for that long tend to be pretty good, right? *Googles when wine was invented*. We spoke to Zara Williams from The Spa in Dolphin Square, London, about why everyone should try a hammam cleansing … [Read more...] about An expert told us why we should try a hammam ritual (spoiler: you’re going to want to too)

Guys, you’re probably washing your hair too much

26 February 2020 by Beth Ryan

Cutting down’s rarely welcome. Food, beer, and now washing your hair. Turns out your daily hair wash shouldn’t actually be, well, daily. Just think of the money you’ll save on shampoo. Could spend it on that food and beer you’re cutting down on. By Beth Ludolf … [Read more...] about Guys, you’re probably washing your hair too much

This might be the reason your colour faded quickly

20 February 2020 by Beth Ryan

There’s nothing more annoying than spending 3+ hours in the salon chair (and not to mention your hard-earned cash), for your colour to fade in a matter of weeks. The culprit? Well, it could be your shampoo. We spoke to Warren Boodaghian, Head of Technical at HOB Salons, who told us that the products you use before your appointment are just as important as afterwards. By Beth … [Read more...] about This might be the reason your colour faded quickly

Which hairstyle suits you?

17 February 2020 by Beth Ryan

You’ve decided you want to change-up your hair. First step, done. Now what to go for? Decisions, decisions. Trends are forever changing, and despite our plans for a dramatic transformation, we always seem to bottle it once we’re bound to the chair: ‘just a trim please’. When choosing your style, consider your face shape, hair type and how much time you’re happy to spend … [Read more...] about Which hairstyle suits you?

It’s official, smiley face nails are our new favourite nail art trend

14 February 2020 by Beth Ryan

Let’s be honest, February is still pretty bleak. It’s absolutely freezing, it gets dark by 5 pm and summer is ages away. When it’s put like that, it’s no surprise that smiley face nails have become our newest obsession. The perfect antidote to doom and gloom. Yellow is the classic – think 80s acid house smiley – on a natural nail background (ideal for keeping your mani … [Read more...] about It’s official, smiley face nails are our new favourite nail art trend