Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

This is how to keep your blow dry looking salon-fresh

8 February 2020 by Beth Ryan

It’s a fact of life that good hair equals good mood - especially when you don’t have to lift a finger to create it. And that is why God created blow drys. If I was ever to win the lottery, I would get one every other day. Unfortunately, for now, I need to keep mine looking fresh for as long as humanly possible - here’s how. By Beth Ludolf … [Read more...] about This is how to keep your blow dry looking salon-fresh

Everything you need to know about Apres Gel-X nail extensions

5 February 2020 by Beth Ryan

Hello, my name is Beth and I’m addicted to nail extensions. I’ve been getting acrylics and hard gel extensions non-stop for about two years so - as you can imagine - when I heard about Apres Gel-X extensions, the acrylic-alternative favoured by celebrities (dah-ling), I was itching to find out more. Luckily for you, I'm taking the liberty of passing it on - you're … [Read more...] about Everything you need to know about Apres Gel-X nail extensions

Getting a keratin treatment changed my routine – here’s how

2 February 2020 by Beth Ryan

After a lifelong pursuit of silky-smooth hair - and multiple fruitless attempts using various “frizz-free” hair masks - a few months ago, I finally bit the bullet and headed down to the salon for a keratin treatment. Granted, the immediate results were a dream (and a compliment-magnet), but I was sceptical whether it would be worth the hefty price tag. These are my thoughts a … [Read more...] about Getting a keratin treatment changed my routine – here’s how

Five emerging nail trends we’re dying to try

31 January 2020 by Beth Ryan

2019 was a pretty great year for beauty trends. We’ve relived the 90s, gone in on the glitter and rhinestones (thanks to Euphoria) and made our brows bushier than ever and 2020 is looking no different. We’ve lined up a whole host of emerging nail trends to start off the new decade the right way - with a fresh mani. By Beth Ludolf … [Read more...] about Five emerging nail trends we’re dying to try

17 pictures that prove blunt-cut bobs are the coolest hairstyle going

28 January 2020 by Beth Ryan

Some things are just inherently cool, like leather jackets, flat whites and those precarious little beanies that skaters wear. Take one look at Instagram and you’ll see that blunt-cut bobs are firmly in that category - especially when worn with said leather jacket and beanie. Blunt bobs have a seriously effortless vibe to them but don’t be fooled; shorter doesn’t mean … [Read more...] about 17 pictures that prove blunt-cut bobs are the coolest hairstyle going