Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Yeah, but what actually is gelish?

18 August 2019 by Beth Ryan

Maybe you choose gel because a friend recommended it, maybe you’re a first-timer, or maybe you’re in it for the hand massage bit at the end. Either way, as you sit comfortably in your salon chair, ever look to your fingertips and think ‘what actually is this gel stuff?’. We’re well-versed in the world of manicures (it’s kind of what we do best), so you need wonder no more. From … [Read more...] about Yeah, but what actually is gelish?

Here’s when to wax your body parts (if you want to)

17 August 2019 by Beth Ryan

Brows, legs, those cheeky chin hairs – you can wax wherever you want, if you want to. The only rule? Timings. Hair needs to be long enough for wax to grab from the root, and that varies across the body. Technical stuff, sort of, but we’ve got your back (and front): here’s a timeline of when to wax each body part, so all you need to worry about is which pair of wide-leg trousers … [Read more...] about Here’s when to wax your body parts (if you want to)

These are the beauty treatments that will help you recover from a festival

10 August 2019 by Beth Ryan

So, you’ve just got back from a festival – sleeping in a six-man tent (with nine people, obviously), and enduring daily mud-baths (with no spa in sight). The last speck of glitter is removed and your Insta feed is sufficiently filled with #takemebackphotos, now what? You’re in need of a detox. Sure, for blood-shot eyes and a raspy voice, nothing works better than a good night’s … [Read more...] about These are the beauty treatments that will help you recover from a festival

What to expect during your LVL lash lift

18 July 2019 by Beth Ryan

Maybe you’ve heard your friends waxing lyrical about their LVL lash lift, or perhaps you’ve already got your first appointment booked in. Either way, you’re probably still wondering what exactly happens in that room to transform your regular lashes. … [Read more...] about What to expect during your LVL lash lift

Green is the colour you’ll be wearing on your nails by spring

15 March 2019 by Beth Ryan

Yellow had it’s time, red will always be big news, but the colour to go for at the salon this year? Green. Emerald green, metallic green, Solero Shots* vibrant and juicy green – all of it, will prove a damn good time on your fingertips. Try CND Shellac’s ‘Lush Tropics’ for a lime-toned shade, or ‘Palm Deco’, if deep-jade is more your vibe. If a classic manicure is your go-to … [Read more...] about Green is the colour you’ll be wearing on your nails by spring