Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

What to expect during your LVL lash lift

18 July 2019 by Beth Ryan

Maybe you’ve heard your friends waxing lyrical about their LVL lash lift, or perhaps you’ve already got your first appointment booked in. Either way, you’re probably still wondering what exactly happens in that room to transform your regular lashes. … [Read more...] about What to expect during your LVL lash lift

Green is the colour you’ll be wearing on your nails by spring

15 March 2019 by Beth Ryan

Yellow had it’s time, red will always be big news, but the colour to go for at the salon this year? Green. Emerald green, metallic green, Solero Shots* vibrant and juicy green – all of it, will prove a damn good time on your fingertips. Try CND Shellac’s ‘Lush Tropics’ for a lime-toned shade, or ‘Palm Deco’, if deep-jade is more your vibe. If a classic manicure is your go-to … [Read more...] about Green is the colour you’ll be wearing on your nails by spring

Everything men need to know about waxing (but were afraid to ask)

1 March 2019 by Beth Ryan

More guys than ever are braving their local waxing . We get it, you’re teetering on the edge of hair removal, but without hard and fast facts, you’re not jumping. Fear not, we’ve got ’em for you. Here’s the lowdown. … [Read more...] about Everything men need to know about waxing (but were afraid to ask)

You’ve tried LVL lash lifts and you want more – what else is out there?

28 February 2019 by Beth Ryan

If you’ve already tried LVL lash lifts, we reckon it’s safe to assume you’re now a fan of really great eyelashes. The good news is, miracle lash treatments don’t just start and end with LVL. Here are a few of our other favourite ways to get stand-out lashes. … [Read more...] about You’ve tried LVL lash lifts and you want more – what else is out there?

The 5 most popular areas men are choosing to wax these days

28 February 2019 by Beth Ryan

We’ve come a long way from the back, sack and crack. Men are officially choosing to sharpen up body hair from head to toe. We know this how? Because our male waxing bookings are up 50% in the last few years. So, know, chaps that you’re not alone in mission manscape. Here’s our guide on where we’re shifting the hair. … [Read more...] about The 5 most popular areas men are choosing to wax these days