Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

What is dermarolling? The 5 things you need to know

20 February 2019 by Beth Ryan

Despite its Victorian-torture-device aesthetic, ‘dermarolling’ is a conversation topic that keeps popping up in our office, and on Instagram. From Kim K’s vampire facial, to the rise in microneedling treatments, it seems we’re all seeking that radiant glow invasive procedures offer. So, what can you expect from an at-home dermaroller and, more importantly, is it going to … [Read more...] about What is dermarolling? The 5 things you need to know

6 nail trends from Fashion Week we’ll be wearing this year

18 February 2019 by Beth Ryan

Though 90% of our manicure trips end with nude-coated fingertips, there’s something about new-season trends that keep our eyes looking toward the catwalk. The past few weeks have seen all sorts of fingertip goodness, from claw-like extensions, to well-groomed bare nails. From New York, straight to London, (and all the OTT clothing in between), here are the 9 nail looks that … [Read more...] about 6 nail trends from Fashion Week we’ll be wearing this year

This nail art is low-key the best thing about Valentine’s Day

14 February 2019 by Beth Ryan

For some (ahem) Valentine's Day is good for one thing only – finding posh chocolate, reduced, the day after. But, there's heart-shaped joy to be found beyond the card shop... inside the nail salon. Pink and red is pretty much the best colour combo these days – Glossier, we thank you – so it's easy to see why these wondrous patterns look so great. Mini hearts, gold accents, … [Read more...] about This nail art is low-key the best thing about Valentine’s Day

Can you swim with eyelash extensions? We answer your lash questions

9 January 2019 by Beth Ryan

For those of us less-endowed in the lash department (hi, me), extensions are the perfect addition for length and volume. Since we’re the ones in the know (beauty, treatments, memorised food menus), we’re here to answer all your extension queries. After all, it’s nice to know what to expect before heading for an appointment. From taking your lashes on holiday, to finally … [Read more...] about Can you swim with eyelash extensions? We answer your lash questions

How to hang onto your gel polish for longer

9 January 2019 by Beth Ryan

Fresh gel nails. So great. So great, in fact, that you must send a pic to your group chat, type with index finger only, and high five anyone in sight. Yes, a new gel polish means all eyes on your fingertips, so keep ‘em staring your way beyond the two-week mark with our expert guide to longer lasting gels. *I’m typing this with freshly painted fingertips, and I see the gal … [Read more...] about How to hang onto your gel polish for longer