Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Can you swim with eyelash extensions? We answer your lash questions

9 January 2019 by Beth Ryan

For those of us less-endowed in the lash department (hi, me), extensions are the perfect addition for length and volume. Since we’re the ones in the know (beauty, treatments, memorised food menus), we’re here to answer all your extension queries. After all, it’s nice to know what to expect before heading for an appointment. From taking your lashes on holiday, to finally … [Read more...] about Can you swim with eyelash extensions? We answer your lash questions

How to hang onto your gel polish for longer

9 January 2019 by Beth Ryan

Fresh gel nails. So great. So great, in fact, that you must send a pic to your group chat, type with index finger only, and high five anyone in sight. Yes, a new gel polish means all eyes on your fingertips, so keep ‘em staring your way beyond the two-week mark with our expert guide to longer lasting gels. *I’m typing this with freshly painted fingertips, and I see the gal … [Read more...] about How to hang onto your gel polish for longer

The fade haircuts you should take to your barber

9 January 2019 by Beth Ryan

The fade. You’ve probably heard of it. You’ve no doubt spotted it. Hey, you might even be sporting it (and not even realise). In brief, it’s an ‘aggressively tight’ tapered cut, kept super short at the sides and back, and ‘fading’ to any length up top (and, yep, it’s pretty much the cut of 2019). The undercut fade is a good one (on-trend, low maintenance, a crowd-pleaser – … [Read more...] about The fade haircuts you should take to your barber

6 things your Brazilian waxing therapist wishes you knew

9 January 2019 by Beth Ryan

Ever wondered what’s going on inside the head of your therapist? While we’re not mind-readers (yet – we’re honing our skills on that crystal ball), we do know a thing or two about waxing. Here are six things we reckon your therapist wishes you knew that would make your visit – quite literally – smoother. … [Read more...] about 6 things your Brazilian waxing therapist wishes you knew

6 things your hairdresser wishes you knew

9 January 2019 by Beth Ryan

I like to think that if I could see inside my hairdresser’s mind, they’d be appreciating the fine condition of my well-nourished locks, and not fearing for the fresh fake tan naively sat a’top my skin (about to get hella streaky). Bad cosmetic choices aside, your hair stylist is a magician with the scissors, so to make sure you get the most out of your cut, colour or blow dry, … [Read more...] about 6 things your hairdresser wishes you knew