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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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The hair trends to look out for in 2019 (according to the experts)

8 January 2019 by Beth Ryan

Here we go – some juicy innovation for you. Our good friends at Wella tend to call the shots when it comes to hair; they’ve got over 135 years experience under their belt, so we’re happy to say that their word is gospel. We headed to their trends update, to discover the latest goings-on in hair technology; from the colours you will most definitely be requesting soon, to … [Read more...] about The hair trends to look out for in 2019 (according to the experts)

How to make your eyebrow tint last a really (really) long time

8 January 2019 by Beth Ryan

You’ve tinted your brows. Everything is fuller, sharper, all-round preened. You’ve seen a world of ‘perfect’ brows and can’t imagine one without. Fear not, tinters, there are simple tricks that’ll keep that dye lasting long beyond your nightly makeup removal. From where to go, to how to care for ’em, here are the four things you need to do to keep your brows looking top-notch … [Read more...] about How to make your eyebrow tint last a really (really) long time

Six ‘detox’ ideas that don’t involve giving anything up this new year

8 January 2019 by Beth Ryan

This year, let’s think less about ‘giving up’, and more about embracing new stuff (not sipping cider vinegar). Simple things, like breathing in fresh genuine air, without the pressure of committing to ‘meditation’. A walk in the park vs. an hour sat in silence. A juicy glass of water vs. no wine for two months. ‘Detox’ gets your attention, but these six simple things will leave … [Read more...] about Six ‘detox’ ideas that don’t involve giving anything up this new year

24 examples of (really great) red hair you can show to your hairdresser today

7 January 2019 by Beth Ryan

Not to get too artistic over the matter, but there’s a bunch of golden leaves, conkers, and pumpkin spice lattes kicking about outdoors right now – and it’s inspiring hair dyeing. Sure, copper-toned hair is no ‘new trend’, but as colour technology advances each year, the shade selection expands (as does the vibrancy). With “Amber Slate” an upcoming trend for 2019 – as called … [Read more...] about 24 examples of (really great) red hair you can show to your hairdresser today

3 signs your body is begging for a deep tissue massage

18 August 2018 by Beth Ryan

Deep tissue massage is served up with strong pressure for a reason. While it still has the stress-busting benefits of a Swedish massage, it goes one step further to target specific aches and pains. A serious rubdown can loosen up scar tissue, untangle knots and move sub-layers of muscle back into the right place (if you’re squeamish, don’t worry – it all feels surprisingly … [Read more...] about 3 signs your body is begging for a deep tissue massage

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