Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Dry vs. wet pedicure: is a no-water pedi the way to go?

2 November 2021 by Beth Ryan

You know when your feet really need a sprucing up. Like your own heels inflict pain if you catch ‘em against your other shin? We’ve all been there after a little while of sandal wearing, and given the soaring temps in London of late, I’ve been there for the last two months. I need a pedi, and I’m thinking of going dry. Yep, you’re no doubt used to dunking your tootsies in a … [Read more...] about Dry vs. wet pedicure: is a no-water pedi the way to go?

Mermaid waves are the ultimate summer hair trend – and they’re perfect for festival season

1 November 2021 by Beth Ryan

Honestly, is there anyone who didn’t grow up wanting to be a mermaid? Maybe I’m weird, but I spent my childhood watching Aquamarine, practicing my mermaid swimming in the pool on hols, and secretly hoping I’d awkwardly transform into a mermaid whenever I did the dishes – (thanks, H2O Just Add Water, for my wildly unrealistic childhood expectations). Maybe that’s why everyone … [Read more...] about Mermaid waves are the ultimate summer hair trend – and they’re perfect for festival season

5 low-maintenance haircuts that never go out of style

31 October 2021 by Beth Ryan

Trends come and go, but a signature hairstyle can last forever. As in, with regular cuts. We’d go so far as to call these easy-to-maintain cuts ‘timeless’. Plus, as they’re low maintenance, you’ll basically look like you’ve just left the salon even if you’ve barely lifted a finger. … [Read more...] about 5 low-maintenance haircuts that never go out of style

This is what to expect at your pedicure appointment

30 October 2021 by Beth Ryan

Rumour has it, the average person walks the equivalent of four times around the world in their lifetime. That’s a lot of strain on those feet folks, and enough reason to head for a pedicure. If you’re yet to try the treatment (what), you’re missing out on some serious pampering. A proper pedi can soothe, soften skin, and even help your posture – you’ll walk more comfortably on … [Read more...] about This is what to expect at your pedicure appointment

Lob, wob or sob? The ultimate guide to getting a bob

29 October 2021 by Beth Ryan

No more debating if you’ve got the ‘face’ for a bob, we all do. It’s a low-maintenance haircut, ideal for hot weather, that comes ready-styled and works a treat with dry shampoo – yes. Though I’m more than au fait with haircut terminology (the hairdressers chair is my second home), asking for a ‘bob’ is just a starting point these days. It’s not a tricky world to navigate, but … [Read more...] about Lob, wob or sob? The ultimate guide to getting a bob