The Treatment Files Blog

Beauty. Hair. Life.

Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Edible chocolate manicures? The cutting-edge nail treatment that we’re *drooling* over

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Yep, you read that right - there’s a new treatment on the block, and we’re already *slightly* obsessed. And, if you’re a beauty lover with a sweet tooth (i.e. - all of us here at Treatwell), then we think you’ll love it too. Edible nails - made entirely from real chocolate - are a world-first in the beauty industry, but we’re pretty sure they’re going to catch on fast. Now … [Read more...] about Edible chocolate manicures? The cutting-edge nail treatment that we’re *drooling* over

Brown hair inspo: these 32 pictures will make you want to go brunette immediately

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Just putting it out there - brown hair has been seriously underrated in the past (whoever said ‘blondes have more fun’ has a *lot* to answer for). Thankfully, though, the brown-hair rep has been well and truly restored over the past few years. Yep, shades like ‘expensive brunette’ and ‘strawberry brunette’ have risen through the ranks of hair trends, showing up on the heads of … [Read more...] about Brown hair inspo: these 32 pictures will make you want to go brunette immediately

What is ‘Hair Botox’? Everything you need to know about the super-smoothing hair treatment

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First thing’s first: although the name might suggest otherwise – ‘Hair Botox’ doesn’t actually involve Botox, or injectables of any kind. In reality – Hair Botox is an intensive conditioning treatment, with highly active ingredients, that repairs damaged and weak hair. The treatment smoothes and softens hair, just as Botox does for skin (hence the nickname). Intrigued? Here’s … [Read more...] about What is ‘Hair Botox’? Everything you need to know about the super-smoothing hair treatment

HydraFacial is the treatment we’ll all be obsessed with in 2022

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Already huge across the pond, a fave of US celebs and influencers alike, and (hoorah) finally making its way across to blighty – the HydraFacial is primed and ready to be the next big thing when it comes to skincare. And honestly? We can see why. It’s more powerful than a classic facial – but not as radical as injections. And, of course, it promises exceptional results. As … [Read more...] about HydraFacial is the treatment we’ll all be obsessed with in 2022

10 trending nail polish colours we’ll be wearing throughout Spring/Summer 2022

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Hands up if you’ve ever felt the stress of picking a nail polish colour at your mani appointment?  That’s okay – it happens to the best of us. And, whilst we fully believe that nothing lifts the spirits quite like a fresh mani (okay, maybe chocolate, but other than that – nothing), knowing what you want, or what’s *in* when it comes to nail polish colours isn’t always … [Read more...] about 10 trending nail polish colours we’ll be wearing throughout Spring/Summer 2022